When you connect a channel to Social Media Management for the first time, the platform will automatically backfill as many of your existing posts, engagements, and insights as possible. If you reconnect a disconnected channel, we will also attempt to backfill anything that was missed during the disconnection.
This type of data is called historical data because it predates the channel connection. Other connection types, like ad account or content source connections, may also allow us to backfill historical data.
In this article, we will review the historical data availability for LinkedIn connections.
Note: Depending on how much historical data you have, backfilling it may take anywhere from a few minutes to several hours. If it's been over 24 hours and you're still missing the data below, please don't hesitate to contact Support.
Backfilling owned LinkedIn channels
If you're an Admin or Team Leader in Social Media Management, you can connect your owned LinkedIn channels to the platform by going to Settings > Channel admin.
After you connect a new LinkedIn channel, or reconnect a disconnected LinkedIn channel, we will automatically backfill the following historical data:
Module | Backfilled LinkedIn Historical Data |
Publish | Posts from the past 2 years. |
Engage | Posts and comments with replies from the past 2 years. Direct messages from the past 14 days. |
Audience | Audience profiles for all participants in the content backfilled by Engage. |
Measure | Channel metrics from the past year, except for fans metrics. Content metrics and posts from the past 30 days. |
Backfilling LinkedIn ad accounts
If you're an Admin or Team Leader in Social Media Management, you can connect your LinkedIn ad account to the platform by going to Organization admin > Ad accounts.
After you connect a LinkedIn ad account, we will automatically backfill the following historical data:
Module | Backfilled LinkedIn Historical Data |
Advertise | Campaigns, campaign groups, and ads from the past 2 years. |
Measure | Paid content metrics from the past 90 days. |
Backfilling LinkedIn content sources in Listen
If you're an Admin or Team Leader in Social Media Management, you can add your owned LinkedIn channels as content sources in Listen.
Note: The process to connect a Listen content source is different than the standard process to connect a channel in SMM. Even if you've already connected a LinkedIn channel in your Channel admin settings, you'll still need to add it as a content source in Listen.
Historical data availability in Listen is based on the calendar date, not the content source connection date. Listen always shows the most recent mentions relative to today's date, whether the content source was added two days ago or two years ago.
After you connect a LinkedIn channel as a content source in Listen, Listen will show the following historical data:
Quick searches: All LinkedIn mentions and data from the past 30 days.
Saved searches: All LinkedIn mentions and data from the past year.
Learn more: What Historical Data Will I See in Listen?