When you connect a channel to Social Media Management for the first time, the platform will automatically backfill as many of your existing posts, engagements, and insights as possible. If you reconnect a disconnected channel, we will also attempt to backfill anything that was missed during the disconnection.
This type of data is called historical data because it predates the channel connection. Other connection types, like ad account or content source connections, may also allow us to backfill historical data.
In this article, we will review the historical data availability for X (Twitter) connections.
Note: Depending on how much historical data you have, backfilling it may take anywhere from a few minutes to several hours. If it's been over 24 hours and you're still missing the data below, please don't hesitate to contact Support.
Backfilling owned X (Twitter) channels
If you're an Admin or Team Leader in Social Media Management, you can connect your owned X (Twitter) channels to the platform by going to Settings > Channel admin.
After you connect a new X (Twitter) channel, or reconnect a disconnected X (Twitter) channel, we will automatically backfill the following historical data:
Module | Backfilled X (Twitter) Historical Data |
Publish | Posts, reposts, quote reposts, and mentions from the past 7 days. |
Engage | Posts, post replies, reposts, quote reposts, mentions, and direct messages (DMs) from the past 30 days. |
Audience | Audience profiles for all participants in the content backfilled by Engage. |
Measure | Channel metrics cannot be backfilled for X (Twitter). Content metrics cannot be backfilled for X (Twitter), but posts from the past 7 days will be available. |
Backfilling non-owned X (Twitter) channels in Benchmark
If you're an Admin in Social Media Management, you can connect your competitors' X (Twitter) channels to Benchmark by going to Settings > Benchmark admin and adding them as Benchmark brands.
After you connect an X (Twitter) channel to Benchmark, we will automatically backfill all public X (Twitter) posts and public data from the past 2 years, except for followers data, which is only available from the channel connection date onwards.
Tip: You can also add your owned X (Twitter) channels to Benchmark as brands to compare your public data to your competitors'. Please note that you will still need to set up the channel as a brand in Benchmark admin, even if your channel is already connected in Channel admin.
Note: Benchmark data is shared across all Social Media Management organizations. If one organization connects a channel to Benchmark, any other organizations that connect the channel will be able to see all its historical data (including fans data) going back to the original connection date.
You can check any Benchmark channel's data availability in Benchmark admin.
Backfilling X (Twitter) content sources in Listen
If you're an Admin or Team Leader in Social Media Management, you can add your owned X (Twitter) channels as content sources in Listen.
Note: The process to connect a Listen content source is different than the standard process to connect a channel in SMM. Even if you've already connected a X (Twitter) channel in your Channel admin settings, you'll still need to add it as a content source in Listen.
Historical data availability in Listen is based on the calendar date, not the content source connection date. Listen always shows the most recent mentions relative to today's date, whether the content source was added two days ago or two years ago.
After you connect a X (Twitter) channel as a content source in Listen, Listen will show the following historical data:
Quick searches: All X (Twitter) mentions and data from the past 30 days.
Saved searches: All X (Twitter) mentions and data from the past year.
Learn more: What Historical Data Will I See in Listen?
Backfilling X (Twitter) channels in Influence
After you connect a X (Twitter) account to Influence, we will automatically backfill the following historical data:
Authenticated accounts: All available data from the past 30 days.
Non-authenticated accounts: All available data from the past 30 days.
Learn more: Data Availability in Influence