Channel metrics measure the performance of your entire channel during the selected date range, including any new activity on posts published before the selected date range.
LinkedIn offers channel metrics natively in the Followers, Visitors, and Competitors sections of its Analytics tool. Many of these metrics are also available in Measure, as well as additional metrics that aren't available natively.
Network rules
How much historical data is available for LinkedIn channel metrics?
When you connect a LinkedIn channel for the first time, Measure will backfill all channel metrics from the past 365 days except for the following:
Followers
Net new followers
How often are LinkedIn channel metrics refreshed?
LinkedIn channel metrics receive a data refresh once every 24 hours at 7AM UTC.
Do LinkedIn channel metrics include paid data?
LinkedIn channel metrics are always organic, except for the following metrics, which will show a combined total of paid and organic data that cannot be broken down:
Fans
Fans by function
Fans by seniority
Fans by association
These metrics are also available as paid and organic values, which will be identified by name (paid fans, organic fans by association, etc.).
You do not need to connect an ad account to view paid LinkedIn channel data.
Metrics rules
* = Metrics available in Measure but not natively
Metric | Definition | Widgets |
Clicks* | The number of new clicks on your profile or posts during the selected date range. This does not include clicks to comment, share, or react to a post. | Key Metrics, Channel Comparison, Time Series, Network Comparison |
Comments | The number of new comments on your posts during the selected date range. | Key Metrics, Channel Comparison, Time Series, Network Comparison |
Engagement rate* | The ratio of engagements to impressions during the selected date range, represented as a percentage. Formula: ((Reactions + Comments + Shares) / Impressions) x 100 | Key Metrics, Channel Comparison, Time Series, Network Comparison |
Engagements* | The number of new reactions, comments, and shares on your posts during the selected date range. To include clicks, please use interactions. | Key Metrics, Channel Comparison, Time Series, Network Comparison |
Followers (formerly Fans) | The number of people who followed your channel as of the selected end date. | Key Metrics, Channel Comparison, Time Series, Network Comparison |
Fans by association* | The number of people who followed your channel as of the selected end date, broken down by employees and non-employees. | Breakdown |
Fans by country | The number of people who followed your channel as of the selected end date, broken down by country of origin. | Geographics |
Fans by function | The number of people who followed your channel as of the selected end date, broken down by function. Types of function include: business development, education, engineering, media and communication, operations, sales, and support. | Breakdown |
Fans by seniority | The number of people who followed your channel as of the selected end date, broken down by seniority. Types of seniority include: CXO, entry, owner, senior, and training. | Breakdown |
Frequency* | The ratio of impressions to reach during the selected date range across all posts to the channel, represented as an average. Formula: Impressions / Reach | Key Metrics, Channel Comparison, Time Series, Network Comparison |
Impressions* | The number of times people viewed your posts during the selected date range. | Key Metrics, Channel Comparison, Time Series, Network Comparison |
Interactions* | The number of new reactions, comments, shares, and clicks on your posts during the selected date range. | Key Metrics, Channel Comparison, Time Series, Network Comparison |
Interactions rate | The number of Engagements, during the period, as a percentage of the Views. Formula: 100 * Engagements / Views | Key Metrics, Channel Comparison, Time Series, Network Comparison |
Interactions rate (Reach) | The number of Engagements, during the period, as a percentage of the Reach. Formula: 100 * Engagements / Reach | Key Metrics, Channel Comparison, Time Series, Network Comparison |
Net fans by paid/unpaid | The difference between fans gained and fans lost during the selected date range, broken down by organic net fans and paid net fans. | Breakdown |
Net new followers (formerly Net new fans) | The difference between fans gained and fans lost during the selected date range. This metric will be a negative number if you lost more fans than you gained. | Key Metrics, Channel Comparison, Time Series, Network Comparison |
Organic fans by association* | The number of people who followed your channel from a non-promoted post as of the selected end date, broken down by employees and non-employees. | Breakdown |
Organic fans by function* | The number of people who followed your channel from a non-promoted post as of the selected end date, broken down by function. Types of function include: business development, education, engineering, media and communication, operations, sales, and support. | Breakdown |
Organic fans by seniority* | The number of people who followed your channel from a non-promoted post as of the selected end date, broken down by seniority. Types of seniority include: CXO, entry, owner, senior, and training. | Breakdown |
Organic net fans | The difference fans gained and fans lost from your non-promoted posts during the selected date range. This metric will be a negative number if you lost more organic fans than you gained. | Key Metrics, Channel Comparison, Time Series, Network Comparison |
Paid fans by association* | The number of people who followed your channel from a promoted post as of the selected end date, broken down by employees and non-employees. | Breakdown |
Paid fans by function* | The number of people who followed your channel from a promoted post as of the selected end date, broken down by function. Types of function include: business development, education, engineering, media and communication, operations, sales, and support. | Breakdown |
Paid fans by seniority* | The number of people who followed your channel from a promoted post as of the selected end date, broken down by seniority. Types of seniority include: CXO, entry, owner, senior, and training. | Breakdown |
Paid net fans | The difference fans gained and fans lost from promoted posts during the selected date range. This metric will be a negative number if you lost more paid fans than you gained. | Key Metrics, Channel Comparison, Time Series, Network Comparison |
Reach (daily)* | The number of people who viewed at least one of your posts during the selected date range. | Key Metrics, Channel Comparison, Time Series, Network Comparison |
Reactions | The number of new reactions on your posts during the selected date. LinkedIn reactions include: like, celebrate, love, insightful, and curious. | Key Metrics, Channel Comparison, Time Series, Network Comparison |
Shares | The number of times people shared your posts during the selected date range. | Key Metrics, Channel Comparison, Time Series, Network Comparison |