When you connect a channel to Social Media Management for the first time, the platform will automatically backfill as many of your existing posts, engagements, and insights as possible. If you reconnect a disconnected channel, we will also attempt to backfill anything that was missed during the disconnection.
This type of data is called historical data because it predates the channel connection. Other connection types, like ad account or content source connections, may also allow us to backfill historical data.
Note: Depending on how much historical data you have, backfilling it may take anywhere from a few minutes to several hours. If it's been over 24 hours and you're still missing the data below, please don't hesitate to contact Support.
Backfilling owned YouTube channels
If you're an Admin or Team Leader in Social Media Management, you can connect your owned YouTube channels to the platform by going to Settings > Channel admin.
After you connect a new YouTube channel, or reconnect a disconnected YouTube channel, we will automatically backfill the following historical data:
Module | Backfilled YouTube Historical Data |
Engage | Videos/shorts from the last 2 years will be indexed. Comments from the last 730 days will be indexed, along with a maximum of 500 comment replies. |
Measure | Channel metrics are only available from the date of channel connection and onward. Please allow 4 days for the YouTube API to deliver the data. Content metrics including 2 years of posts and metrics data will be available for posts that Measure detects new activity on. “Activity” includes likes, dislikes, comments, and views. Please allow 4 days for the YouTube API to deliver the data. |
Backfilling owned and non-owned YouTube brands in Benchmark
If you're an Admin in Social Media Management, you can connect your competitors' YouTube channels to Benchmark by going to Settings > Benchmark admin and adding them as Benchmark brands.
After you connect a YouTube channel to Benchmark, we will automatically backfill all public YouTube posts and public data from the past 2 years, which is only available from the channel connection date onwards.
Tip: You can also connect your owned YouTube channels as brands to Benchmark to compare your public data to your competitors'. Please note that you will still need to set up the channel as a brand in Benchmark admin, even if your channel is already connected in Channel admin.
Note: Benchmark data is shared across all Social Media Management organizations. If one organization connects a channel to Benchmark, any other organizations that connect the channel will be able to see all its historical data (including fans data) going back to the original connection date.
You can check any Benchmark channel's data availability in Benchmark admin.
Backfilling influencer YouTube accounts in Influence
After you connect an influencer's YouTube account to Influence, we will automatically backfill the following historical data:
Authenticated accounts: All available data from the past 180 days.
Non-authenticated accounts: All available data from the past 180 days.
Learn more: Data Availability in Influence