When you connect a channel to Social Media Management for the first time, the platform will automatically backfill as many of your existing posts, engagements, and insights as possible. If you reconnect a disconnected channel, we will also attempt to backfill anything that was missed during the disconnection.
This type of data is called historical data because it predates the channel connection. Other connection types, like ad account or content source connections, may also allow us to backfill historical data.
In this article, we will review the historical data availability for TikTok connections.
Note: Depending on how much historical data you have, backfilling it may take anywhere from a few minutes to several hours. If it's been over 24 hours and you're still missing the data below, please don't hesitate to contact Support.
Backfilling owned TikTok channels
If you're an Admin or Team Leader in Social Media Management, you can connect your owned TikTok channels to the platform by going to Settings > Channel admin.
After you connect a new TikTok channel, or reconnect a disconnected TikTok channel, we will automatically backfill the following historical data:
Module | Backfilled TikTok Historical Data |
Publish | Posts from the past year. |
Engage | Posts, comments, and replies from the past year. |
Audience | Audience profiles for all participants in the content backfilled by Engage. |
Measure | Channel metrics from the past year, except for fans metrics. Content metrics and posts from the year. |
Backfilling TikTok content sources in Listen
If you're an Admin or Team Leader in Social Media Management, you can add both owned and non-owned TikTok channels as content sources in Listen.
Historical data availability in Listen is based on the calendar date, not the content source connection date. Listen always shows the most recent mentions relative to today's date, whether the content source was added two days ago or two years ago.
After you connect a TikTok channel as a content source in Listen, Listen will show the following historical data:
Quick searches: All TikTok mentions and data from the past 30 days.
Saved searches: All TikTok mentions and data from the past year.
Note: Content sources use a different connection type than channels. Even if you've already connected a TikTok channel in your Channel admin settings, you'll still need to add it as a content source in Listen.
Backfilling influencer TikTok accounts in Influence
After you connect a TikTok account to Influence, we will automatically backfill the following historical data:
Authenticated accounts: All available data from the past 180 days.
Non-authenticated accounts: All available data from the past 30 days.
Learn more: Data Availability in Influence