When you connect a channel to Social Media Management for the first time, the platform will automatically backfill as many of your existing posts, engagements, and insights as possible. If you reconnect a disconnected channel, we will also attempt to backfill anything that was missed during the disconnection.
This type of data is called historical data because it predates the channel connection. Other connection types, like ad account or content source connections, may also allow us to backfill historical data.
Note: Depending on how much historical data you have, backfilling it may take anywhere from a few minutes to several hours. If it's been over 24 hours and you're still missing the data below, please don't hesitate to contact Support.
Backfilling owned Google Business Profile channels
If you're an Admin or Team Leader in Social Media Management, you can connect your owned Google Business Profile channels to the platform by going to Settings > Channel admin.
After you connect a new Google Business Profile channel, or reconnect a disconnected Google Business Profile channel, we will automatically backfill the following historical data:
Module | Backfilled Google Historical Data |
Engage | Google Reviews data from the last 365 days will be indexed. |