Logging Into Social Media Management

Once you have been successfully registered signed up as a new user, you will have several login methods available including a password, Social Login, Single Sign-On (SSO), and the added protection of two-factor authentication.

In this article, find out more about the different login methods, how to get set up, and how to get logged in successfully.

Note:

This article describes the different login methods available to successfully registered users. To find out more about getting registered for the first time, please visit our article on Getting Signed Up as a New User.

What login methods are available?

The following login options are available:

Is two-factor authentication (2FA) available?

Yes - In addition to the above, it is also possible to require Two-Factor Authentication (2FA) when logging in using either your password or social login. All users can voluntarily set up 2FA, though your organization may also decide that it is a requirement for all users. You can find out more about 2FA and how to get set up in our Two-Factor Authentication (2FA) article. If you have already set up Single Sign-On (SSO), 2FA will not be required when logging in.

Is social login required?

Social Login is voluntary. When you log in, you can set it up by following the steps in our Social Login article. Going forward, you will have the option to log in via Social Login, but you can always choose to use your password instead.

Is single sign-on (SSO) required?

If Single Sign-On (SSO) has been implemented by your organization, it will be required that all users are authenticated this way, though exceptions can be made for external stakeholders in your organization. More information can be found in our Single Sign-On (SSO) article.

Logging in

Where can I log in?

There are two ways to access the login page:

  • By visiting Brandwatch.com. From the top right, click Login, followed by Social Media Management.
  • By visiting the legacy Social Media Management app URL: app.falcon.io.

What will I need?

When you are logging in, at first, you will only be required to enter the email address associated with your user.

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Next, the system will determine which log in methods applies to your user based on whether or not you have already enrolled in 2FA, Social Login, or Single Sign-On (SSO).

Please see the guides below for each applicable login method.

Logging in with a password

If you have not yet been set up with Social Login or SSO, you will be required to enter your password. Please see the below steps to get started:

  1. At the login page, enter your email address.
  2. Click Continue.
  3. Enter your password.
  4. Click Sign In. If you do not know your password, click Forgot Password? to reset it.
  5. You will be directed to the app Home page.
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For help resetting your password, please visit the Help Center guide here. The password requirements can also be found here.

If you have already set up 2FA, you will be required to complete 2FA verification on your mobile device before being directed to the Home screen.

Logging in with social login

If you have already enrolled in Social Login through any available network (Google, Facebook, X (Twitter), or LinkedIn), you will have the option to log in to Social Media Management via that network, instead of using your password. You can still decide to use your Social Media Management password instead. Please see the steps below:

  1. At the login page, enter your email address.
  2. Click Continue.
  3. For any applicable network, click Sign In With...
  4. A popup from the selected network will appear. Enter your login credentials for the network, or simply confirm if already logged in.
  5. After successfully logging in, you will be directed to the Home page.
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Alternatively, instead of signing in through Social Login, you can click Or use your password to log in. If selected, you will be prompted to enter your password as described above.

If you have already set up 2FA, you will be required to complete 2FA verification on your mobile device before being directed to the Home screen.

Logging in with SSO

If your organization has already set up Single Sign-On (SSO), you will always be required to log in via your third-party authentication provider. Please see the steps below:

  1. At the login page, enter your email address.
  2. Click Continue.
  3. You will be redirected to your third-party authentication provider.
  4. Following a successful authentication, you will be directed to the Home page.

If set up with SSO, you will not have the option to log in using either your password or social login as an alternative.

Note:

If your organization has enabled Single Sign-On (SSO), by default all users will be required to log in using this method. However, exceptions can be made if, for example, external stakeholders do not utilize the same IdP as the rest of the organization. Please contact your organization's Customer Success Manager for help accommodating all users.

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