X (Twitter) does not offer as many channel metrics as other networks, so the X (Twitter) overview dashboard template features a relatively limited selection of channel widgets. However, it also features a wide range of content metrics, with a particular emphasis on paid vs organic data. Use this template to build a broad summary of your X (Twitter) channel and content performance.
| Widget Name | Widget Type | Metrics |
|---|---|---|
| Performance by channel | Channel comparison | Fans, net new fans, net tweets and retweets, net listed |
| Organic tweets performance | Content performance | Organic impressions, organic engagements, organic engagement rate, organic link CTR, organic user profile clicks, quote retweet |
| Paid tweets performance | Content performance | Paid impressions, paid video views (ads), paid engagements, paid user profile clicks, paid engagement rate, paid link CTR |
| Tweets performance | Content performance | Impressions, engagements, engagement rate, link CTR, profile visits, video views |
| Video performance | Content performance | Video start, video views, video views (25%), video views (50%), video views (75%), video views (100%) |
| Followers | Key metrics | Fans, net new fans, following |
| Tweets and retweets | Key metrics | Net tweets and retweets |
| Label performance | Label performance | Impressions, engagements, engagement rate, link CTR, quote retweets |
| Daily net followers | Time series | Net new fans |
| Daily tweets and retweets | Time series | Net tweets and retweets |