The Facebook overview dashboard template features a wide range of metrics measuring distribution, engagement, fans data, and more. Use this template to build a broad summary of your Facebook channel and content performance.
Widget Name | Widget Type | Metrics |
Reactions | Breakdown | Reactions by type |
Performance by channel | Channel comparison | Impressions, fans, reach (daily) avg., interactions, net new fans |
Content performance | Content performance | Engagements, reach avg., paid reach avg., frequency, engagement rate (reach), clicks |
Paid performance | Content performance | Paid impressions (ads), spent, paid link clicks, paid video views (ads), paid engagements, cost per engagement |
Average daily page reach | Key Metrics | Reach (daily) avg., paid reach (daily) avg. |
Page interactions | Key Metrics | Interactions, reactions |
Viral vs. Non-viral (daily) avg. | Key Metrics | Non-viral reach (daily) avg., viral reach (daily) avg. |
Label performance | Label performance | Impressions, engagements, engagement rate, video views, link clicks |
Daily fans | Time series | Fans |
Daily interactions | Time series | Interactions |
Daily non-viral and viral reach | Time series | Non-viral reach (daily), viral reach (daily) |
Daily reach | Time series | Reach (daily), paid reach (daily) |