The Instagram overview dashboard template is Measure's most complex template, featuring over 30 widgets and 50 metrics. It places a particular emphasis on Stories and Reels data. Use this template to build a broad summary of your Instagram channel and content performance.
Widget Name | Widget Type | Metrics |
Avg. daily reach by post type | Breakdown | Reach by media type avg. |
Comments by post type | Breakdown | Comments by media type |
Engagement rate reach by post type | Breakdown | Engagement rate (reach) by media type |
Engagements by post type | Breakdown | Engagements by media type |
Follow/non follow | Breakdown | Reach by follow type avg. |
Shares by post type | Breakdown | Shares by media type |
Engagements by profile | Channel comparison | Reel engagements, Story engagements, photo or video engagement, paid engagements |
Performance by channel | Channel comparison | Fans, Net new fans, reach (daily) avg., impressions*, engagements |
Top ERR profiles | Channel comparison | Engagement rate (reach) |
Content performance | Content performance | Likes, comments, saves, shares, reach avg., engagement rate (reach) |
Reels performance | Content performance | Engagements, reach avg., engagement rate (reach), plays, watch time (min), average watch time |
Story performance | Content performance | Reach avg., impressions*, comments, taps forward, taps back, exits rate |
Top published posts by reach | Content performance | Reach avg. |
Fans by age and gender | Demographics | Fans by age and gender |
Fans by country | Geographics | Fans by country |
Avg. daily reach | Key metrics | Reach (daily) avg. |
Comments | Key metrics | Comments |
Engaged users | Key metrics | Engaged users (daily) avg., engaged users rate |
Engagement rate reach | Key metrics | Engagement rate (reach) |
Engagements | Key metrics | Engagements |
Likes | Key metrics | Likes |
Net new followers | Key metrics | Net new fans |
Profile taps | Key metrics | Profile activity by type |
Profile views | Key metrics | Channel profile views |
Saves | Key metrics | Saves |
Shares | Key metrics | Shares |
Label performance | Label performance | Engagements, reach avg., engagement rate (reach), profile visits, user follows |
Daily net new followers | Time series | Net new fans |
Engaged users over time | Time series | Engaged users (daily) |
Engagements by post type over time | Time series | Paid reach (daily), Reel engagements, Story engagements, photo or video engagements, paid engagements |
Engagements over time | Time series | Likes, comments, shares, saves |
ERR by post type over time | Time series | Reel engagement rate (reach), Story engagement rate (reach), photo or video engagement rate (reach), paid engagement rate (reach) |
Profile views over time | Time series | Channel profile views |
Reach by post type over time | Time series | Reel reach, Story reach, photo or video reach, carousel reach, paid reach (daily) |
*Please see Deprecation of Instagram Impressions, Plays, and Video Views for more info.