Product Updates | June 2024

Have a look at the latest product updates we released in June 2024.


Case Management

Case Management is the new customer service management module in Engage. This feature enables you to create, manage and resolve customer care cases across multiple users and teams, and ensure quicker resolution. To create a case, simply click on the new case icon under any direct message. Here you can give it a title for a quick idea of the issue, set a priority to let your teams know the case urgency, and leave notes for context. Additionally, each case has an activity log, so everyone can stay up-to-date on its progression. To manage cases efficiently, you can create a specific feed, or view all your cases in the new ‘All cases’ overview tab. Here you are able to sort and filter by case status, priority, assignee(s) and date.

This feature ensures that no case gets out of sight, and it is especially useful for when you have to follow up on an enquiry or involve multiple stakeholders. 

Check out this bite-sized Academy course to quickly master this feature, or check out this Case Management in Engage one pager. Additionally, you can read more in our Help Center.


Copy and edit automation rules

You can now edit existing rules, or copy them to quickly expand successful rules to other networks, channels or content types.

This update improves your user experience in Engage.

Read more about automation rules in our Help Center.


Changes to X profiles

As a result of migrating to the new v2 API of X, we are introducing a few changes to X profiles in Engage.

  • The Audience profile card now includes more details about the profile reaching out, such as whether the profile follows your channel and vice versa, or if the profile has been blocked or muted. Additionally, we have fixed the broken “follow profile” button.
  • Deprecation of block; With the new v2 API of X, the ability to block profiles will no longer be possible from 3rd party tools such as Brandwatch Engage. This feature will no longer be available in Engage from June 26th and onwards.

Read more about these changes in our Help Center.



LinkedIn single image ads

Introducing LinkedIn ad creation to Advertise. This feature enables you create single image ads from scratch and attach them to your campaigns and campaign groups. Previously, the paid activities for LinkedIn were limited to boosting organic posts through Brandwatch’s Publish.

This feature streamlines your workflow and reduces the need to create ads natively, making it more convenient and efficient for you to manage your paid activities in Advertise. 

LinkedIn ad edit screen.jpg

Learn more about how you can streamline your LinkedIn campaigns in Advertise in this bite-sized Academy course, or read more in our Help Center.



'First comment' for LinkedIn posts

You can now add a ‘first comment’ to your LinkedIn posts straight from Publish. Adding a first comment helps increase engagement, as early comments prompt more interactions. You can also include additional info such as outbound links and call to actions without cluttering your post.

This feature improves your workflow when publishing posts on LinkedIn via Brandwatch, and reduces the need to use the native platform.

Read more about scheduling 'First comments' for posts in our Help Center.


Filter posts by author

The new 'posts by author' filter allows you to quickly find posts created by your colleagues and is available in both the Calendar and Content sections.

This update helps you to efficiently review your team’s activity.

Read more about filtering posts in our Help Center. 


LinkedIn video metrics

Analyze and report on your LinkedIn video performance in Measure. We have added six new LinkedIn video metrics to Measure’s Content and Label performance widgets, as well as a ‘Video Performance’ widget in the ‘LinkedIn Overview’ dashboard template. The new metrics include;

  • Views
  • Number of viewers
  • Watch time (min)
  • Watch time for video views
  • View rate
  • Frequency

Use these metrics to assess how your LinkedIn videos perform, and what type of content works best for your brand. These insights will help you understand exactly what types of videos your audience finds interesting and aid you in strategizing your content.

Read more about this update in our Help Center.


New data visualization charts and percentage view

Previously, we added multiple visualization options for your data in the Network comparison widget, and now we have expanded these to the Channel comparison widget as well. Now you can select to view your channel comparison data in bars, columns and donut charts, enabling you to better visualize, analyze and present your data. Additionally, you can now view your data in percentages.

These additions give you more control of your data presentation and makes data analysis in Measure even more flexible.

Read more about this update in our Help Center.



Estimated metrics for X

We have introduced estimated metrics for X posts, including;

  • Reach
  • Impressions
Engagement rate (Reach)
  • Engagement rate (Impressions)

Click on the Iris icon in the content card to open a dialog with an overview of these new metrics.

As a bonus, you will have ChatGPT-powered insights on the post and it’s comments, such as the top topics sentiment, tone of voice etc. giving you deeper insights into the post’s performance.

Get more info about this update in this Reach and Impressions across Brandwatch one pager or see the full list of metrics in Benchmark in our Help Center.


Team-based access to brands

We have introduced team level channel management in Benchmark. Now Admin users can assign Brands to specific Teams from Settings in just a few clicks. This ensures, that teams only see and analyze the brands they are assigned to. By default, team access is set to ‘Everyone’, and all existing and new brands are visible to everyone until Admin assigns brands to specific teams.

This feature enables access and analysis of data for brands relevant to specific teams.

To read more about the feature, and how you can start assigning Brands to specific teams, please refer to our Help Center.


View search history in search bar

You can now see your search history directly in the search bar, making it easier to find specific terms you have searched previously.

This handy feature allows you to quickly revisit past searches without retyping hashtags, phrases or other terms, which will save you time and effort.

Read more about the feature in the Help Center.

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