Widgets in Measure Dashboards

Each Measure dashboard can be filled with the widgets of your choice. They bring together any metric, channel, and display method that you set. There are a few categories of widgets, with many metrics available under them. In this article, you can find a thorough explanation of each of them.

All widgets have the following general characteristics:

  • Each dashboard consists of four columns and nearly limitless rows. Widgets support different sizes so they can either fit one column and row or span multiple.
  • All widgets, except for the Time Series type, can display metrics as either total or average numbers.

Tip:

Curious about which metrics are supported in Measure dashboards? Find them all in our List of Measure Metrics by Network article.


Creating a Widget

Any widget can be added to any dashboard. You can add a widget by following the below instructions:

  1. While viewing a Dashboard, click the pencil icon from the top right to switch to Edit mode.

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  2. Click the + Add Widget button to create a new widget.
  3. Select the widget type. You can find detailed descriptions of the various types in the rest of this article.

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  4. Determine on which channels in your report this widget should report. For all widget types, except for Time Series, you can choose if the metrics should be displayed as Totals or as Averages across your selected date range.

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  5. Pick one or more metrics to report on.
  6. Give your widget a name that describes the content.
  7. Click Create Widget to add the widget to your dashboard.
  8. Adjust the size and position of your widget through drag and drop.

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  9. Once you're satisfied with all widgets in your dashboard, click Save Dashboard from the top right to return to View mode.

Key Metrics

The Key Metrics widget shows a metric as a single number.

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This widget is very flexible and can become as small as one square or expand to take up all four columns and two rows. It can also be flipped vertically to display a pillar of stacked key metrics.

The colored bar underneath the number shows a breakdown by network. By hovering your mouse over it, you can find the exact number per network.

The Key Metrics widget supports the following metrics:

Metric Facebook Instagram LinkedIn Twitter TikTok
Fans
Net new fans
Organic net fans
Paid net fans
Fan increase
Paid fans increase
Unpaid fans increase
Fan decrease
Following
Listed
Net listed
Tweets and retweets
Net tweets and retweets
Reactions
Likes
Comments
Shares
Engagements
Interactions
Engagement rate
Clicks
Photo clicks
Video plays
Link clicks
Other clicks
Engaged users
Profile CTA clicks
Negative actions
Negative fans
Total DM conversations
New DM conversations
Blocked DM conversations
Impressions
Paid impressions
Organic impressions
Viral impressions
Non-viral impressions
Viral amplification
Frequency
Reach
Paid reach
Organic reach
Viral reach
Non-viral reach
Channel profile views
Video views (3 seconds)
Paid video views (3 seconds)
Organic video views (3 seconds)
Video views (10 seconds)
Video views (30 seconds)
Video view time
Video viewers
Repeated video views

Channel Comparison

The Channel Comparison widget will show you data broken down by channel.

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The widget can be horizontally resized down to two columns, and vertically down to two rows. The widget allows the sorting of metrics by clicking on the titles. It supports the same set of metrics as the Key Metrics widget.


Time Series

The Time Series widget shows the development of a metric over a specific period.

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This widget can be horizontally resized down to two columns, and vertically down to two rows. Any of the metrics can be temporarily filtered out of the graph by clicking on them in the legend. The widget supports the same set of metrics as the Key Metrics widget.


Breakdown

The Breakdown widget can show metrics that have breakdowns.

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This widget can be horizontally resized down to two columns, and vertically down to two rows.

This widget can show up to 31 days of data at once. If the date range of the dashboard is set to a longer range, this widget automatically displays data for the last 31 days of your selected period. 

The below metrics are supported for this type of widget:

Metric Facebook Instagram LinkedIn
Fans increase by like source
Fans decrease by unlike source
Fan increase by paid/unpaid
Fans online by hour
Fans by function
Organic fans by function
Paid fans by function
Fans by seniority
Organic fans by seniority
Paid fans by seniority
Fans by association
Organic fans by association
Paid fans by association
Reactions by type
Engagement stories by type
Clicks by type
Positive actions by type
Impressions by type
Reach by type
Frequency (distribution)
Video views by type
Negative actions by type
Channel views by logged in/out

Demographics

The Demographics widget displays data broken down by age and gender.

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This widget can be horizontally resized down to two columns, and vertically down to two rows.

This widget can show up to 31 days of data at once. If the date range of the dashboard is set to a longer range, this widget automatically displays data for the last 31 days of your selected period.

The Demographics widget supports the following metrics:

Metrics Facebook Instagram LinkedIn
Fans
Reach
Storytellers

Geographics

The Geographics widget includes a breakdown of your data by country.

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This widget can be horizontally resized down to two columns, and vertically down to two rows.

This widget can show up to 31 days of data at once. If the date range of the dashboard is set to a longer range, this widget automatically displays data for the last 31 days of your selected period.

The Geographics widget supports the following metrics:

Metrics Facebook Instagram LinkedIn
Fans
Reach
Storytellers

Content Performance

The Content Performance widget stands apart from all other widgets. It has a unique set of metrics that focus on your individual posts instead of the entire Channel. It allows you to analyze how specific content is performing and how it stacks up against your other content. The widget supports Facebook, Instagram, Twitter, LinkedIn, and TikTok. It updates multiple times a day with the latest data.

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It's possible to filter any Content Performance widget by labels, post type, promotion status, post visibility, and placement. In addition, any post labels will be displayed in the widget and will be visible in any CSV export of the dashboard.

This widget can be horizontally resized down to two columns, and vertically down to one row. Clicking on any of the headers will sort the content in either ascending or descending order. You can also change the view from List view to Cards view by selecting the pencil icon followed by Change widget's view.

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The supported metrics per network and type of post have been listed in our List of Measure Metrics by Network article under the Content Metrics sections.


Label Performance

The Label Performance widget will group all of your content metrics by the Publish label used on the post, allowing you to get deeper insights for specific campaigns, products/services, markets/regions, or types of posts based on how you have utilized your Publish labels. After selecting which channels to include, you can choose from a long list of content metrics, including paid metrics, to customize your widget. (By default, the Label Performance Dashboard template will display the number of posts under each label for a specified time period, along with the Impressions, Reach Average, Engagements, Engagement Rate, Reactions, and Comments for those labeled posts).

Note:

At this time, the Label Performance widget only supports Publish labels.

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The Label Performance widget supports all of the same content metrics and filters available in the Content Performance widget. Filters are applied to posts that have labels.

Note:

Any posts without a label will be grouped in a Posts without label row. For unlabeled posts, you can see the number and the percentage of posts created in the selected period, along with their combined post metrics. To filter out unlabeled posts from your widget, add a label filter in the widget with the option Containing any label.

Within the widget, you can click on any label to open a content performance view containing all of the content metrics for the posts under that label, giving you a snapshot of the performance for each post.

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Bubble view

Using the Change widget's view icon, you can toggle the Label Performance widget between List view and Bubble view. Bubble view displays a bubble cloud chart of the label performance data, showing a visual representation how your various labels performed. Using the metrics dropdown, you can select which metric to compare your labels by in Bubble view. The metrics available in the dropdown will be whichever metrics you selected to include when setting up the Label Performance widget.

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Paid labelled performance

The Paid Labelled Performance widget is available by default in the Paid Performance dashboard and includes the number of posts with the label, the paid impressions, amount spent, the paid engagements, cost per engagement, paid link clicks, and total conversions. For a full list of the available paid metrics you can use to customize the widget, please refer to the paid Facebook content metrics in our List of Measure Metrics by Network.
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Tip:

Want to learn how to work smarter with labels? Check out our labels one pager to learn the benefits of using labels in Social Media Management and how they can support your business goals. 

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