Each Measure dashboard can be filled with the widgets of your choice. They bring together any metric, channel, and display method that you set. There are a few categories of widgets, with many metrics available under them. In this article, you can find a thorough explanation of each of them.
All widgets have the following general characteristics:
- Each dashboard consists of four columns and nearly limitless rows. Widgets support different sizes so they can either fit one column and row or span multiple.
- All widgets, except for the Time Series widget, can display metrics as either total or average numbers.
Tip:
Curious about which metrics are supported in Measure dashboards? Find them all in our Complete Guide to Measure Metrics article.
In this article:
Creating a Widget
Any widget can be added to any dashboard. You can add a widget by following the below instructions:
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While viewing a dashboard, click on the three dots icon in the top right of the page and select Edit to edit your dashboard.
- Click the + Add Widget button on the following screen to create a new widget.
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Select the type of widget you would like to add to your dashboard. (Continue reading below to see detailed descriptions of the types of widgets available in Measure).
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Select the channels and metrics you would like to include in your widget. The metric selector window allows you to search for or filter metrics by network. For all widget types, except for the Time Series widget, you can choose if the metrics should be displayed as Totals or Averages across your selected date range.
Tip:
The Content Performance and Label Performance widgets include an Instagram content filter to specify which metrics are supported for feed, stories, and reels. The Content Performance widget further includes a filtering option for paid and non-paid metrics.
- Give your widget a name that describes the content.
Tip:
When you are in edit mode for your dashboard, you can edit your dashboard name or any individual widget name.
- Click Create Widget to add the widget to your dashboard.
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Adjust the size and position of your widget by dragging and dropping the bottom-right corner.
- Once you're satisfied with all widgets in your dashboard, click Save Dashboard from the top right to return to View mode.
Key Metrics
The Key Metrics widget shows a metric as a single number.
This widget is very flexible and can become as small as one square or expand to take up all four columns and two rows. It can also be flipped vertically to display a pillar of stacked key metrics.
The colored bar underneath the number shows a breakdown by network. By hovering your mouse over it, you can find the exact number per network.
The Key Metrics widget supports the following metrics:
| Metric | TikTok | ||||
|---|---|---|---|---|---|
| Fans | ✓ | ✓ | ✓ | ✓ | ✓ |
| Net new fans | ✓ | ✗ | ✓ | ✓ | ✓ |
| Organic net fans | ✗ | ✗ | ✓ | ✗ | ✗ |
| Paid net fans | ✗ | ✗ | ✓ | ✗ | ✗ |
| Fan increase | ✓ | ✓ | ✗ | ✗ | ✗ |
| Paid fans increase | ✓ | ✗ | ✗ | ✗ | ✗ |
| Unpaid fans increase | ✓ | ✗ | ✗ | ✗ | ✗ |
| Fan decrease | ✓ | ✗ | ✗ | ✗ | ✗ |
| Following | ✗ | ✗ | ✗ | ✓ | ✗ |
| Listed | ✗ | ✗ | ✗ | ✓ | ✗ |
| Net listed | ✗ | ✗ | ✗ | ✓ | ✗ |
| Tweets and retweets | ✗ | ✗ | ✗ | ✓ | ✗ |
| Net tweets and retweets | ✗ | ✗ | ✗ | ✓ | ✗ |
| Reactions | ✓ | ✗ | ✓ | ✗ | ✓ |
| Likes | ✓ | ✗ | ✗ | ✗ | ✓ |
| Comments | ✓ | ✗ | ✓ | ✗ | ✓ |
| Shares | ✓ | ✗ | ✓ | ✗ | ✓ |
| Engagements | ✓ | ✗ | ✓ | ✗ | ✓ |
| Interactions | ✓ | ✗ | ✓ | ✗ | ✗ |
| Engagement rate | ✓ | ✗ | ✓ | ✗ | ✓ |
| Clicks | ✓ | ✗ | ✓ | ✗ | ✗ |
| Photo clicks | ✓ | ✗ | ✗ | ✗ | ✗ |
| Video plays | ✓ | ✗ | ✗ | ✗ | ✗ |
| Link clicks | ✓ | ✗ | ✗ | ✗ | ✗ |
| Other clicks | ✓ | ✗ | ✗ | ✗ | ✗ |
| Engaged users | ✓ | ✗ | ✗ | ✗ | ✗ |
| Profile CTA clicks | ✓ | ✗ | ✗ | ✗ | ✗ |
| Negative actions | ✓ | ✗ | ✗ | ✗ | ✗ |
| Negative fans | ✓ | ✗ | ✗ | ✗ | ✗ |
| Total DM conversations | ✓ | ✗ | ✗ | ✗ | ✗ |
| New DM conversations | ✓ | ✗ | ✗ | ✗ | ✗ |
| Blocked DM conversations | ✓ | ✗ | ✗ | ✗ | ✗ |
| Impressions | ✓ | ✓ | ✓ | ✗ | ✓ |
| Paid impressions | ✓ | ✗ | ✗ | ✗ | ✗ |
| Organic impressions | ✓ | ✗ | ✗ | ✗ | ✗ |
| Viral impressions | ✓ | ✗ | ✗ | ✗ | ✗ |
| Non-viral impressions | ✓ | ✗ | ✗ | ✗ | ✗ |
| Viral amplification | ✓ | ✗ | ✗ | ✗ | ✗ |
| Frequency | ✓ | ✓ | ✓ | ✗ | ✗ |
| Reach | ✓ | ✓ | ✓ | ✗ | ✗ |
| Paid reach | ✓ | ✗ | ✗ | ✗ | ✗ |
| Organic reach | ✓ | ✗ | ✗ | ✗ | ✗ |
| Viral reach | ✓ | ✗ | ✗ | ✗ | ✗ |
| Non-viral reach | ✓ | ✗ | ✗ | ✗ | ✗ |
| Channel profile views | ✓ | ✓ | ✗ | ✗ | ✓ |
| Video views (3 seconds) | ✓ | ✗ | ✗ | ✗ | ✓ |
| Paid video views (3 seconds) | ✓ | ✗ | ✗ | ✗ | ✗ |
| Organic video views (3 seconds) | ✓ | ✗ | ✗ | ✗ | ✗ |
| Video views (10 seconds) | ✓ | ✗ | ✗ | ✗ | ✗ |
| Video views (30 seconds) | ✓ | ✗ | ✗ | ✗ | ✗ |
| Video view time | ✓ | ✗ | ✗ | ✗ | ✗ |
| Video viewers | ✓ | ✗ | ✗ | ✗ | ✗ |
| Repeated video views | ✓ | ✗ | ✗ | ✗ | ✗ |
Channel Comparison
The Channel Comparison widget will show you data broken down by channel. Each metric includes a delta percentage comparison to the previous period, allowing you to identify which channels have improved the most.
Hovering over the delta number will provide a comprehensive description of the delta value.
The widget can be horizontally resized down to two columns, and vertically down to two rows. The widget allows the sorting of metrics by clicking on the titles. It supports the same set of metrics as the Key Metrics widget.
Time Series
The Time Series widget shows the development of a metric over a specific period.
This widget can be horizontally resized down to two columns, and vertically down to two rows. Any of the metrics can be temporarily filtered out of the graph by clicking on them in the legend. The widget supports the same set of metrics as the Key Metrics widget.
Breakdown
The Breakdown widget can show metrics that have breakdowns.
This widget can be horizontally resized down to two columns, and vertically down to two rows.
This widget can show up to 31 days of data at once. If the date range of the dashboard is set to a longer range, this widget automatically displays data for the last 31 days of your selected period.
The below metrics are supported for this type of widget:
| Metric | TikTok | |||
|---|---|---|---|---|
| Fans increase by like source | ✓ | ✗ | ✗ | ✗ |
| Fans decrease by unlike source | ✓ | ✗ | ✗ | ✗ |
| Fan increase by paid/unpaid | ✓ | ✗ | ✗ | ✗ |
| Fans online by hour | ✓ | ✓ | ✗ | ✓ |
| Fans by function | ✗ | ✗ | ✓ | ✗ |
| Organic fans by function | ✗ | ✗ | ✓ | ✗ |
| Paid fans by function | ✗ | ✗ | ✓ | ✗ |
| Fans by seniority | ✗ | ✗ | ✓ | ✗ |
| Organic fans by seniority | ✗ | ✗ | ✓ | ✗ |
| Paid fans by seniority | ✗ | ✗ | ✓ | ✗ |
| Fans by association | ✗ | ✗ | ✓ | ✗ |
| Organic fans by association | ✗ | ✗ | ✓ | ✗ |
| Paid fans by association | ✗ | ✗ | ✓ | ✗ |
| Reactions by type | ✓ | ✗ | ✗ | ✗ |
| Engagement stories by type | ✓ | ✗ | ✗ | ✗ |
| Clicks by type | ✓ | ✗ | ✗ | ✗ |
| Positive actions by type | ✓ | ✗ | ✗ | ✗ |
| Impressions by type | ✓ | ✗ | ✗ | ✗ |
| Reach by type | ✓ | ✗ | ✗ | ✗ |
| Frequency (distribution) | ✓ | ✗ | ✗ | ✗ |
| Video views by type | ✓ | ✗ | ✗ | ✗ |
| Negative actions by type | ✓ | ✗ | ✗ | ✗ |
| Channel views by logged in/out | ✓ | ✗ | ✗ | ✗ |
Demographics
The Demographics widget displays data broken down by age and gender.
This widget can be horizontally resized down to two columns, and vertically down to two rows.
This widget can show up to 31 days of data at once. If the date range of the dashboard is set to a longer range, this widget automatically displays data for the last 31 days of your selected period.
The Demographics widget supports the following metrics:
| Metrics | TikTok | |||
|---|---|---|---|---|
| Fans | ✓ | ✓ | ✗ | ✓ |
| Reach | ✓ | ✗ | ✗ | ✗ |
| Storytellers | ✓ | ✗ | ✗ | ✗ |
Geographics
The Geographics widget includes a breakdown of your data by country.
This widget can be horizontally resized down to two columns, and vertically down to two rows.
This widget can show up to 31 days of data at once. If the date range of the dashboard is set to a longer range, this widget automatically displays data for the last 31 days of your selected period.
The Geographics widget supports the following metrics:
| Metrics | TikTok | |||
|---|---|---|---|---|
| Fans | ✓ | ✓ | ✓ | ✓ |
| Reach | ✓ | ✗ | ✗ | ✗ |
| Storytellers | ✓ | ✗ | ✗ | ✗ |
Content Performance
The Content Performance widget stands apart from all other widgets. It has a unique set of metrics that focus on your individual posts instead of the entire Channel. It allows you to analyze how specific content is performing and how it stacks up against your other content. The widget supports Facebook, Instagram, Twitter, LinkedIn, and TikTok. It updates multiple times a day with the latest data.
It's possible to filter any Content Performance widget by labels, post type, promotion status, post visibility, and placement. In addition, any post labels will be displayed in the widget and will be visible in any CSV export of the dashboard.
This widget can be horizontally resized down to two columns, and vertically down to one row. Clicking on any of the headers will sort the content in either ascending or descending order. You can also change the view from List view to Cards view by selecting the pencil icon followed by Change widget's view.
The supported metrics per network and type of post have been listed in our List of Measure Metrics by Network article under the Content Metrics sections.
Label Performance
The Label Performance widget will group all of your content metrics by the Publish label used on the post, allowing you to get deeper insights for specific campaigns, products/services, markets/regions, or types of posts based on how you have utilized your Publish labels. After selecting which channels to include, you can choose from a long list of content metrics, including paid metrics, to customize your widget. (By default, the Label Performance dashboard template will display the number of posts under each label for a specified time period, along with the Impressions, Reach Average, Engagements, Engagement Rate, Reactions, and Comments for those labeled posts).
Note:
At this time, the Label Performance widget only supports Publish labels.
The Label Performance widget supports all of the same content metrics and filters available in the Content Performance widget. Filters are applied to posts that have labels.
Note:
Any posts without a label will be grouped in a Posts without label row. For unlabeled posts, you can see the number and the percentage of posts created in the selected period, along with their combined post metrics. To filter out unlabeled posts from your widget, add a label filter in the widget with the option Containing any label.
Within the widget, you can click on any label to open a content performance view containing all of the content metrics for the posts under that label, giving you a snapshot of the performance for each post.
Bubble view
Using the Change widget's view icon, you can toggle the Label Performance widget between List view and Bubble view. Bubble view displays a bubble cloud chart of the label performance data, showing a visual representation how your various labels performed. Using the metrics dropdown, you can select which metric to compare your labels by in Bubble view. The metrics available in the dropdown will be whichever metrics you selected to include when setting up the Label Performance widget.
Paid labelled performance
The Paid Labelled Performance widget is available by default in the Paid Performance dashboard and includes the number of posts with the label, the paid impressions, amount spent, the paid engagements, cost per engagement, paid link clicks, and total conversions. For a full list of the available paid metrics you can use to customize the widget, please refer to the paid Facebook content metrics in our List of Measure Metrics by Network.
Tip:
Want to learn how to work smarter with labels? Check out our labels one pager to learn the benefits of using labels in Social Media Management and how they can support your business goals.