Audience Profile Fields By Network

Audience profiles are automatically created from Engage whenever a person engages with your published social content (e.g. leaves a post, comment, direct message, or a post (tweet)). Audience is able to import different profile data depending on the social network. In this article, learn what profile fields are automatically imported from Engage into Audience by network.


When data is auto-imported from Engage from more than one social profile, Audience will display the network profile information in the following priority order:

  1. Facebook
  2. X (Twitter)
  3. Instagram
  4. LinkedIn
  5. WhatsApp
  6. TikTok
  7. CSV import

Profile fields auto-imported from Engage

Field Facebook X (Twitter) Instagram LinkedIn WhatsApp TikTok
Full Name
Gender (Auto-generated based on full name) (Auto-generated based on full name) (Auto-generated based on full name)
Profile picture
Profile URL
First name
Last name
Job title


The Talking about field in Audience is auto-generated from the nouns in a user’s posts, comments, or other interactions.

The rest of the fields in Audience profile cards can either be filled in manually or via CSV import. For more information on importing profile data into Audience manually, see our article on Importing CSV Files into Audience.

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