Scheduling the First Comment for a Post

Your Facebook, Instagram, and LinkedIn posts can look a lot better with your hashtags in the first comment instead of in the post description. It has become common practice for brands to create the first comment immediately after creating the post itself.

Social Media Management lets you easily plan your first comment together with your main post, from inside the post editor. Even if you're publishing at odd hours, you can have Social Media Management leave the first comment right after publishing your post. Follow the steps below to get started.

  1. In Publish, create a new Facebook, Instagram, or LinkedIn post.
  2. Below the text box and any added media files, click Add First Comment.Add first comment button in post editor.png
  3. Under First comment, add the text and emojis for your first comment. You can add a total of 8000 characters for Facebook posts, 2200 characters for Instagram posts, and 1250 characters for LinkedIn posts.Screenshot 2024-06-06 at 1.58.48 PM.png
  4. You will see a preview of your first comment in the Preview window. Once you're happy with your post, click Publish, Schedule, or Send for Approval.LinkedIn post with first comment preview.png


Due to API restrictions, it's not possible to schedule the first comment for X (Twitter) posts or any Instagram posts published via the Hub App (e.g. Instagram stories). In addition, it's not possible to schedule the first comment for posts published via the Quick Publish App.

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