Channel metrics measure the performance of your entire channel during the selected date range, including any new activity on posts published before the selected date range.
YouTube offers channel metrics natively in the Overview and Audience sections of its Analytics tool. Many of these metrics are also available in Measure.
In this article, learn more about YouTube channel metrics and why Measure's results may differ from YouTube's native reporting.
Network rules
How much historical data is available for YouTube channel metrics?
YouTube channel metrics will only be available moving forward in time from the moment you first connect your channel. Please allow up to 4 days for the YouTube API to deliver data.
How often is YouTube channel data refreshed?
YouTube channel metrics will receive a data refresh 4 days after they are updated natively.
Do YouTube channel metrics include paid data?
All YouTube channel metrics will show a combined total of paid and organic data that cannot be broken down.
You do not need to connect an ad account to view paid YouTube channel data.
Metrics rules
Metric | Definition | Widgets |
Average watch time | The average time, in minutes, people spent watching your videos during the selected date range. | Key Metrics, Channel Comparison, Time Series, Network Comparison |
Average watch time by country | The average time, in minutes, people spent watching your videos during the selected date range, broken down by country. | Geographics |
Comments | The number of new comments on your videos during the selected date range. | Key Metrics, Channel Comparison, Time Series, Network Comparison |
Comments by country | The number of new comments on your videos during the selected date range, broken down by country. | Geographics |
Dislikes | The number of new dislikes on your videos during the selected date range. | Key Metrics, Channel Comparison, Time Series, Network Comparison |
Dislikes by country | The number of new dislikes on your videos during the selected date range, broken down by country. | Geographics |
Engagements | The number of new likes, dislikes, comments, and shares on your videos during the selected date range. | Key Metrics, Channel Comparison, Time Series, Network Comparison |
Engagements by country | The number of new likes, dislikes, comments, and shares on your videos during the selected date range, broken down by country | Geographics |
Followers (formerly Fans) | The number of people who subscribed to your channel as of the selected end date. | Key Metrics, Channel Comparison, Time Series, Network Comparison |
Followers decrease (formerly Fans decrease) | The number of subscribers your channel lost during the selected date range. | Key Metrics, Channel Comparison, Time Series, Network Comparison |
Fans decrease by country | The number of subscribers your channel lost during the selected date range, broken down by country. | Geographics |
Followers increase (formerly Fans increase) | The number of subscribers your channel gained during the selected date range. | Key Metrics, Channel Comparison, Time Series, Network Comparison |
Fans increase by country | The number of subscribers your channel gained during the selected date range, broken down by country. | Geographics |
Interactions | The number of Reactions, Comments, and Shares on your posts during the period. | Key Metrics, Channel Comparison, Time Series, Network Comparison |
Likes | The number of new likes on your videos during the selected date range. | Key Metrics, Channel Comparison, Time Series, Network Comparison |
Likes by country | The number of new likes on your videos during the selected date range, broken down by country. | Geographics |
Net fans by country | The difference between fans gained and fans lost during the selected date range, broken down by country. | Geographics |
Net new followers (formerly Net new fans) | The difference between fans gained and fans lost during the selected date range. This metric will be a negative number if you lost more fans than you gained. | Key Metrics, Channel Comparison, Time Series, Network Comparison |
Reactions | The number of new likes and dislikes on your videos during the selected date range. | Key Metrics, Channel Comparison, Time Series, Network Comparison |
Reactions by type | The number of new likes and dislikes on your videos during the selected date range, broken down by type (like or dislike). | Breakdown |
Shares by country | The number of times people shared your videos during the selected date range, broken down by country. | Geographics |
Shares by source | The number of times people shared your videos during the selected date range, broken down by source. Types of sources include: search, channel page, external URL, other page, and Shorts. | Breakdown |
Video views | The number of times people viewed your videos during the selected date range. The video must play for at least 10 seconds (or until the end if shorter than 10 seconds). | Key Metrics, Channel Comparison, Time Series, Network Comparison |
Video views by country | The number of times people viewed your videos during the selected date range, broken down by country. | Geographics |
Video views by source | The number of times people viewed your videos during the selected date range, broken down by source. Types of sources include: search, channel page, external URL, other page, and Shorts. | Breakdown |
Watch time | The total time, in minutes, people spent watching your videos. | Key Metrics, Channel Comparison, Time Series, Network Comparison |
Watch time by country | The total time, in minutes, people spent watching your videos, broken down by country. | Geographics |
Watch time by source | The total time, in minutes, people spent watching your videos, broken down by source. Types of sources include: search, channel page, external URL, other page, and Shorts. | Breakdown |