Publish Module Introduction

The Publish module is where you can plan, create, and distribute your content. In this article, we’ll explore the general functionalities that the Publish offers.

Creating Content

Clicking the Create Post button in the top left of the Publish module enables you to create content for all supported networks.

We support many post types in Publish. The Creating Posts section in the Help Center will give you an overview of how to create each type of post. 

On the left side in the Post Editor, you can see the sections where you can add your copy and define the properties of your post. In the center, there’s a preview that shows the post as it will appear on the native network. On the right, there’s a notes section that can help you collaborate with your colleagues.

The most basic type of post you can create is a simple text post. You add the text in the top left text box and push it live by clicking the Publish button in the bottom right.

However, there are many additional options that can help you plan and customize your content. For example, you can add additional channels to publish your post to, schedule your post to go live on a specific date and time, promote your post, or apply geo-gating and feed targeting.


Adding media such as images and videos to your content? Be sure to review our media attachments guide for file specifications.

Adding labels to your posts is highly recommended to optimize filtering for your content and reporting on their performance. Some other features of Publish include cloud storage services for easy access to post attachments, a built-in photo editor, automatic link shortening with UTM tracking templates, and the option to copy your post from one network to another.

Lastly, we support copy workflows with the option of choosing an approver for your content. This will notify the chosen user(s) that a post is waiting for their review. They can make the necessary adjustments and approve the post when it’s good to go.

Mobile Publishing

For those times you’d rather publish on the go, we’ve got you covered with both our Quick Publish app and Hub app, available for Android and Apple phones.


The Hub app is required in order to publish Instagram stories that you have created in Publish. Learn more about this process in our Creating and Publishing Instagram Stories article.


Campaigns are a way of communicating your goals, aligning your content, and providing relevant assets across your teams. Under the Details tab, set a running time, description, notifications, and reminders for your campaign. Under the Stock Items tab, add the assets that will be used for your campaign posts. Once your campaign is created, it will display in the Publish calendar and serve as a powerful tool for telling your campaign’s story across your brand.

Content Pool

The Content Pool is another way of aligning your content across your organization. It serves as a content storage solution from which assets can be copied to your posts. By default, all users and teams have access to the same Content Pool, which makes it a breeze to share assets across your organization.


Not all Social Media Management packages include access to the Content Pool.

Content by State

Apart from content creation options, Social Media Management offers a number of content overviews.

When you first open Publish, you will see the Calendar in week or month view. All past and future content can be seen at a glance. Clicking on any date or post will give you further options for copying, editing or viewing.

In the Publish menu on the left, you will also find content by state sections. You can find your Drafts, Published, and Scheduled content there. The Processing section shows posts that are currently in the process of getting published, such as Instagram stories that are waiting to be published with the Hub app.

The Awaiting Approval section will show you any posts that need to be approved by you or one of your colleagues in order to be published.

Finally, the Publishing Errors section will contain posts that encountered an error during the publishing process. You will find an error message attached to the individual post explaining why it failed. If you need any assistance resolving publishing errors, please reach out to our Support team.


Most sections in Publish have filtering options at the top. On the right side, there’s a date range option that lets you decide which timeframe you want to see content for. In the center, you can filter for labels that you have applied to your posts. On the left side, there’s a number of filtering options for the type of post, channel, network, or the assigned approver for example.

Eager to learn more about our modules? Continue your journey of discovery by visiting our other module introduction articles.

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