Publish allows you to add images or videos to any post you create. However, our platform's recommended specifications for media files may be different from the networks'. Follow our media attachment guidelines below to help you create image and video posts that look and sound optimal on any device.
Your media files can be published to Facebook as single-image posts, multi-image posts, or video posts. Other post types, such as Facebook Reels and Stories, are not yet supported. Learn more.
Images
| Specification | Recommendation |
|---|---|
| File type |
JPG/JPEG, PNG, GIF, BMP, TIFF. Only single-frame GIFs are supported. Animated GIFs are not. |
| Size |
10 MB maximum. For PNG files, images exceeding 1MB may appear pixelated. |
| Dimensions (W x H) |
1200 x 628 (Landscape 1.91:1) |
Videos
| Specification | Recommendation |
|---|---|
| File type |
3G2, 3GP, ASF, AVI, DAT, DIVX, DV, F4V, FLV, M2TS, M4V, M2TS, M4V, MKV, MOD, MOV, MP4, MPE, MPEG, MPEG4, MPG, MTS, NSV, OGM, OGV, QT, TOD, TS, VOB, WMV |
| Size |
10 GB maximum |
| Aspect ratio (W / H) |
9:16 to 16:9 |
| Duration |
4 hours maximum |
| Audio bitrate |
256 kbps maximum |
| Audio codec |
AAC |
| Audio sample rate |
48 KHz |
| Audio channel layout |
Stereo or mono |
Thumbnails
The following recommendations are for custom video thumbnails. Custom link preview thumbnails follow the same recommendations as Facebook image posts and are only available if the link is from a domain that you own.
| Specification | Recommendation |
|---|---|
| File type |
BMP, GIF, JPG/JPEG, PNG, TIFF |
| Size |
10 MB maximum |
| Aspect ratio (W / H) |
The thumbnail's aspect ratio should match the video's. |
Your media files can be published to Instagram as single image or video posts, carousels, Stories, or Reels. Learn more.
Images
The following recommendations are for single images, carousel images, and Stories.
| Specification | Recommendation |
|---|---|
| File type |
JPG/JPEG, PNG |
| Size |
8 MB maximum |
| Dimensions (W x H) |
320 to 1440 pixels wide maximum. Your image will be scaled up or down if necessary. |
| Aspect ratio (W / H) |
1.91:1 to 4:5 Note: A 1:1 aspect ratio is recommended for single images and carousel images. 9:16 is recommended for Stories. |
| Color profile |
sRGB. Your image will be converted if necessary. |
Videos and Reels
The following recommendations are for single videos, carousel videos, Stories, and Reels.
Note:
Instagram's algorithm determines which videos are eligible for its Reels feed. Although a video that meets the specifications below isn't guaranteed to appear in the Reels feed, it must meet these specifications in order to be considered.
| Specification | Recommendation |
|---|---|
| Size |
100 MB maximum (single video, carousel video, or Story) 1 GB maximum (Reel) |
| Duration |
3 seconds to 90 seconds (single video, carousel video, or Story) 3 seconds to 15 minutes (Reel) Note: Reels under 90 seconds may be eligible to be recommended in places such as Explore, Reels, and Feed Recommendations to people who don't already follow the channel. |
| Aspect ratio (W / H) |
4:5 to 16:9 (single video or carousel video) 0.01:1 to 10:1 (Reel or Story) Note: A 9:16 aspect ratio is recommended for Reels and Stories to avoid unwanted cropping or blank space. |
| File type |
MOV, MP4 (MPEG-4 Part 14) |
| Resolution/picture size (W x H) |
1920 pixels wide maximum |
| Frame rate |
23 fps to 60 fps |
| Audio codec |
AAC, 48khz sample rate maximum, 1 or 2 channels (mono or stereo) |
| Video codec |
HEVC, H.264, progressive scan, closed GOP, 4:2:0 chrome subsampling |
| Video bitrate |
VBR, 5 Mbps maximum Note: This bitrate accommodates most videos with a resolution of 720p or lower. To publish videos with a resolution of 1080p or higher, please use our Hub App. |
| Audio bitrate |
128 kbps maximum |
Thumbnails
The following recommendations are for custom video preview thumbnails and Reel covers.
| Specification | Recommendation |
|---|---|
| File size | 8 MB maximum |
| File type | JPG/JPEG |
X (Twitter)
Your media files can be published to X (Twitter) as single-image posts, multi-image posts, GIF posts, or video posts. Learn more.
Images
| Specification | Recommendation |
|---|---|
| File type |
JPG/JPEG, PNG, WEBP |
| Size |
5 MB maximum |
GIFs
| Specification | Recommendation |
|---|---|
| File type |
GIFs. Only animated GIFs are supported. Single-frame GIFs are not. |
| Size |
15 MB maximum |
| Dimensions (W x H) |
1280 x 1080 |
| Pixels (W x H x frames) |
300M pixels maximum |
| Frames |
2 - 350 frames |
Videos
Note:
For now, it is not yet possible to upload custom video preview thumbnails for X (Twitter) posts.
| Specification | Recommendation |
|---|---|
| File type |
MOV, MP4 (MPEG-4 Part 14) |
| Size |
512 MB maximum |
| Dimensions (W x H) |
32 x 32 to 1280 x 1024 |
| Aspect ratio (W / H) |
1:3 to 3:1 |
| Duration |
0.5 to 140 seconds |
| Frame rate |
60 fps maximum |
| Video bitrate |
5000 kbps minimum |
| Audio bitrate |
128 kbps minimum |
| Video codec |
H264 High Profile |
| Audio codec |
AAC LC |
Your media files can published to LinkedIn as single-image posts, multi-image posts, video posts, and link posts. Other post types are not yet supported. Learn more.
Images
| Specification | Recommendation |
|---|---|
| File type |
JPG/JPEG, PNG, GIF |
| Size |
10 MB maximum |
| Pixels (W x H x frames) |
36.15M pixels maximum |
| Frames |
250 frames maximum |
Videos
| Specification | Recommendation |
|---|---|
| File type |
MP4 (MPEG-4 Part 14) |
| Size |
75 KB to 200 MB |
| Dimensions (W x H) |
1920 x 1920 maximum |
| Aspect ration (W / H) |
9:16 to 16:9 |
| Duration |
3 seconds to 30 minutes |
| Frame rate |
30 fps maximum |
| Video codec |
H.264 or VP8 |
| Audio codec |
AAC or MPEG4 |
| Audio sample rate |
64 KHz |
Thumbnails
The following recommendations are for uploading custom link preview and video preview thumbnails.
| Specification | Recommendation |
|---|---|
| File type |
JPG/JPEG, PNG, GIF |
| Size |
10 MB maximum |
| Pixels (W x H x frames) |
36.15M pixels maximum |
| Frames |
250 frames maximum |
TikTok
Your media files can be published to TikTok as video posts. Learn more.
Note:
For now, it is not yet possible to upload custom video preview thumbnails, or "covers," for TikTok posts.
Videos
| Specification | Recommendation |
|---|---|
| File type |
MOV, MP4 (MPEG-4 Part 14) |
| Size |
1 GB maximum |
| Dimensions (W x H) |
360 x 360 minimum |
| Aspect ratio (W / H) |
9:16, 16:9, 1:1 |
| Duration |
3 seconds to 10 minutes |
| Frame rate |
23 fps to 60 fps |
FAQs
How do I know if my media is compatible with these guidelines?
Publish will automatically alert you if...
- It detects that one or more of your files' specifications are incompatible with our guidelines, OR
- It cannot confirm the compatibility of your files' specifications either way, in which case it's recommended that you check the specifications manually.
On Windows, you can find an image or video's specifications by selecting the file in Explorer and using the keyboard shortcut Alt + Enter, which opens Properties. On Mac, you can select the file in the Finder and use the keyboard shortcut Command + i, which opens Get Info.
What do I do if my media isn't compatible with these guidelines?
You can use Publish's built-in Creative Editor tool to crop or resize your image or video based on presets for each network. The to will also automatically export your image or video as a JPG/JPEG or MP4, file types supported by all networks.
For Instagram video posts, you can also use our Hub App to copy your video post to your mobile device to be published on Instagram directly. However, please note that your video will still be subject to Instagram's own requirements.
What are the guidelines for uploading media to the Content Pool?
The only restriction for uploading media to the Content Pool is that the files cannot exceed 1 GB per video or 25 MB per image.