Social Media Management offers Iris AI features in several of our tools to save time and enhance team collaboration on content creation and analysis. Iris is Brandwatch’s AI that utilizes cutting-edge proprietary and integrated AI models to help you work faster and smarter. We leverage OpenAI GPT (Generative Pre-trained Transformer) technology to understand content and generate insights.

Here is an overview of the AI-powered features available within Social Media Management.

• Iris post analysis provides an analysis of post content and comments in Measure’s content and label performance widgets to give you quicker insights about your content. 
• Iris writing assistant offers assistance when writing and editing your text in Publish, Engage, and Advertise.
• Iris conversation insights summarizes the main themes of the mentions in your Listen Saved Search dashboard charts and data points.
• Iris content insights provides a summary of post content in Benchmark.