By combining Measure’s data with Looker Studio’s visualization tools, you can gain even deeper insights into your organization’s social media strategy. In this article, learn how to set up Brandwatch’s connectors in Looker Studio to supercharge your own reporting.

What is Looker Studio?

Google’s Looker Studio is a data visualization platform that allows you to “quickly build interactive reports and dashboards” from data provided by third-party partners, or “connectors.”

There are two connectors from Measure:

• The Brandwatch SMM Channel Connector, which provides channel data.
• The Brandwatch SMM Content connector, which provides content data.

You can set up either or both of these connectors to view your Measure data in Looker Studio.

Connecting Looker Studio to Social Media Management

1. In the lower-left corner of Social Media Management, click Manage settings (gear icon) and select Organization admin.
   
2. Click Integration marketplace in the left-hand sidebar, then choose Looker Studio in the marketplace.
3. On the integration details page, click Connect now.
4. You will see a pop-up notification to contact the Support team at social-support@brandwatch.com.

Using Measure data in Looker Studio

Once your integration has been set up, Looker Studio will automatically load the data viewer. This is where you can view and manage your data fields, or dimensions (channel name, content type, metric value, etc.), before creating a new report. Depending on the size of the request, loading the data viewer may take a minute or two—please be patient and do not refresh or navigate away from the page until it’s done.

You are now free to start building Measure reports in Looker Studio: