The Facebook overview dashboard template features a wide range of metrics measuring distribution, engagement, fans data, and more. Use this template to build a broad summary of your Facebook channel and content performance.
| Widget Name | Widget Type | Metrics |
|---|---|---|
| Performance by channel | Channel comparison | Views, followers, reach (daily) avg., interactions, net new followers |
| Daily followers | Time series | Followers |
| Views | Key metrics | Views |
| Daily views | Time series | Views |
| Organic views vs. Paid views | Key metrics | Organic views, paid views |
| Daily Organic views vs. Paid views | Time series | Organic views, paid views |
| Follower vs. Non-follower views | Key metrics | Follower views, Non-follower views |
| Daily Follower vs. Non-follower views | Time series | Follower views, Non-follower views |
| Average daily page reach | Key metrics | Reach (daily) avg., paid reach (daily) avg. |
| Daily reach | Time series | Reach (daily), paid reach (daily) |
| Viral vs. Non-viral (daily) avg. | Key metrics | Non-viral reach (daily) avg., viral reach (daily) avg. |
| Daily non-viral and viral reach | Time series | Non-viral reach (daily), viral reach (daily) |
| Page interactions | Key metrics | Interactions, reactions |
| Reactions | Breakdown | Reactions by type |
| Label performance | Label performance | Posts with label, views, interactions, interactions rate, video views, link clicks, link CTR |
| Content performance | Content performance | Interactions, views, reach avg., frequency, interactions rate |
| Paid performance | Content performance | Paid impressions (ads), spent, paid link clicks, paid video views (ads), paid engagements, cost per engagement |
| Video consumption | Time series | Watch time (min), video viewers |
| Followers by country | Breakdown | Followers by country |