You can now customise your notification preferences across the different Brandwatch modules. Choose which types of notifications you want to receive and where you receive them, including email and in-app notifications. You can also enable all notifications for a product with a single click or reset your preferences to the default settings at any time.

✔️ Reduce notification noise by receiving only the updates that matter to you, helping you stay focused while ensuring you never miss important activity.

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Managing paid TikTok content is now more streamlined. You can create TikTok campaigns and ad groups directly in Publish when boosting a post, making it easier to manage your paid workflow without leaving the platform. Ad group targeting currently supports saved audiences only, and creating TikTok ads from scratch is not included in this release.

✔️ Keep your paid publishing workflow in one place, reducing context switching and making it faster to promote your best-performing TikTok content.

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If you're publishing AI-generated or AI-enhanced content, you can now disclose it more easily in Publish. Simply enable the Add AI label toggle when creating a post to apply the network's native AI-generated content label where supported. This feature is currently available for YouTube, TikTok, and Instagram.

Please note: for Instagram, the AI label currently only appears in the mobile app.

✔️ Help your audience understand when content has been created or significantly modified using AI, while making it easier to comply with platform requirements, organisational policies, and evolving transparency standards.

You can now boost Facebook Reels directly from Publish. The boosting workflow is the same as for other Facebook posts - simply open a Reel and select Boost Post to promote it using your existing campaign setup.

✔️ As Meta transitions Facebook video content to the Reels format, you can continue promoting your video content without changing the way you work.

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Facebook Auto-boost now supports the Traffic objective, alongside Awareness. You can create Auto-boost rules that automatically promote posts to drive more website visits and link clicks. Posts must include a valid link to be eligible for auto-boosting with the Traffic objective. If no valid link is included, the boost will fail and the attempt will be logged in the rule activity.

✔️ Automatically promote link posts to drive more traffic to your website, while keeping your boosting strategy hands-free.

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You can now like Instagram comments, posts, and mentions directly from Engage. This makes it easier to engage with your audiences without switching to the Instagram app. To start using this feature, please reconnect your Instagram channel(s).

✔️ Liking comments is one of the most common engagement actions on Instagram. Bringing it into the social inbox helps teams acknowledge their community faster and manage high volumes of interactions more efficiently.

Filtering messages by labels is now more flexible. When creating or editing feeds, you can choose whether to find messages that match any of the selected labels or all of them. The same filtering options are also available for the Without labels filter, giving you more control over how messages are grouped and surfaced.

✔️ Create more precise message feeds by filtering for conversations with any or all selected labels, making it easier to organise, monitor, and route incoming messages.