In order to run successful LinkedIn ads, you need to be able to analyze and understand their performance with the correct metrics depending on your overall goal, campaign objective, and ad format you chose for your ads.
In Advertise, you can select specific metrics to view data so that you can measure the results of your ads in the most accurate way. Below is a list of all of the LinkedIn ad metrics that you can choose from.
Performance
Impressions
Reach
Spent
Card Impressions
Average CPM
Cost per “1000 Accounts Reached”
Clicks
Button Clicks
Card Clicks
Clicks
Clicks to Landing Page
Link Clicks
Average CPC
Average CTR
Engagement
Engagement Rate
Follows
Comments
Likes
Reactions
Open Rate
Opens
Sends
Shares
Total Engagements
Total Social Actions
Cost per “Open”
Cost per “Send”
Media
Video Views
View Rate
Video Views At 25%
Video Views At 50%
Video Views At 75%
Video Starts
Completions
Video Completion Rate
Conversions
Conversions
Conversion Rate
Click Conversions
View Conversions
Leads
Total Conversion Value
Cost Per “Lead”
Cost Per “Conversion”
Return On Ad Spend