User Roles

There are five types of user roles available for Social Media Management users, each with a unique level of permission and access to the platform. If not an Administrator, users can also be assigned a specific role for each channel within their team.

In addition to the five user roles available, a Team Leader add-on role can also be provided to non-Admin users so they can help manage settings for specific teams.

In Advertise, users must be assigned an Advertise-specific user role within each Ad Account.


The Five Types of User Roles

Manage-v5.jpeg

Administrator

An administrator has an overview of the organizational structure and is responsible for delegating various tasks across multiple teams.

Organization-level permissions:

Editor

An Editor is often a user responsible for the interactions with customers and is familiar with the organization's social communication guidelines.

Organization-level permissions:

  • Must be assigned to at least one team. Can access channels and data only from their assigned team(s).
  • Cannot view or manage team settings or configure teams, channels, users, and templates (unless the Team Leader add-on is provided).

Content Creator

A Content Creator could be a user who "lives" in the social sphere and knows what topics are current, but is not experienced or familiar with the organization's social communication guidelines and strategy.

Organization-level permissions:

  • Must be assigned to at least one team. Can access channels and data only from their assigned team(s).
  • Cannot view or manage team settings or configure teams, channels, users, and templates (unless the Team Leader add-on is provided).

Moderator

A typical Moderator is often a user who only deals with inquiries from customers, e.g. a Customer Service team employee.

Organization-level permissions:

  • Must be assigned to at least one team. Can access channels and data only from their assigned team(s).
  • Cannot view or manage team settings or configure teams, channels, users, and templates (unless the Team Leader add-on is provided).

View-only

A View-only user may require an overview of the team’s content, conversations, and performance without having the need to create content or interact with customers.

Organization-level permissions:

  • Must be assigned to at least one team. Can access channels and data only from their assigned team(s).
  • Cannot view or manage team settings or configure teams, channels, users, and templates (unless the Team Leader add-on is provided).

Team Leader Add-on

Any Editor, Content Creator, Moderator, and View-only user can also be provided the Team Leader add-on to gain additional permissions to manage settings for their assigned team(s).

When the Team Leader add-on is provided, the user will retain the existing permissions for their assigned user role, but also gain the following organization-level permissions:


Module-Specific Permissions

Publish

Please see the table below to check Publish permissions for each user role:

Action
 Editor 
Can approve and publish content in Publish
Can create content in Publish
Can create labels (with Admin permission) and apply labels in Publish 
Can copy existing posts in Publish
Can leave notes

Note:

Content Creators can apply and remove labels to/from a post as long the post has not yet been approved. Content Creators and Editors can also create labels when drafting a post, if an Admin in the organization has allowed that option within their Social Media Management Settings > Label Management.


Advertise

In addition to having an overall Social Media Management user role, Advertise users can also be assigned a specific Advertise role in each connected ad account.

Warning:

A user cannot access or create advertising content in Advertise unless they have been assigned an Advertise role within an ad account.

mceclip0.png

No role
Users can see whether promotion was added to a post in Social Media Management (in the calendar, content by state, and the post editor). However, they will not see information about the promotion or be able to edit the promotion.
Analyst
Analysts can see the detailed information about a post's promotion, such as the ad account, ad set, settings, and performance. However, Analysts can not create or edit promotions.
Promoter
Promoters can promote posts in Publish using existing ad sets. However, they will not be able to create or edit ad sets and campaigns.
Advertiser
Advertisers can view promotions, promote with existing ad sets, and create and edit campaigns and ad sets.

Audience

Please see the table below to check Audience permissions for each user role:

Action
 Editor 
Can create and save Audiences
Can create labels (with Admin permission) and apply labels in Audience 

Engage

Please see the table below to check Engage permissions for each user role:

Action
 Editor 
Can create and edit Engage templates
Can create, edit, and export Engage Label Reports and Team Performance Reports
Can view and export (but not create or edit) Engage Label Reports
Can interact in Engage
Can create labels (with Admin permission) and apply labels in Engage 
Can create/edit/view/delete Engage feeds and leave notes

Listen

Please see the table below to check Listen permissions for each user role:

Action
 Editor 
Can create Listen Quick Searches
Can create and edit Listen Saved Searches
Can view and export (but not create or edit) Listen Saved Searches

Measure

All user roles can create, schedule, export, and internally and externally share Measure dashboards.


Was this article helpful?
10 out of 10 found this helpful
Brandwatch Academy

The Brandwatch Academy is here

Access on-demand courses on the Brandwatch product suite, plus live events to enrich your knowledge.