Label Management

Applying labels to your content in Social Media Management is one of the most effective ways to organize your posts, filter your customer interactions, and create flexible reports. Because labels are designed for internal use only, you can get creative with them — they will not be visible to your customers, even on published posts.

In this article, learn how to create and manage labels in your settings, change your users' default labeling permissions, set up automated or mandatory labeling, and more. 


For our module-specific guides to labels, please see the articles below:

Creating and managing labels


Only Admins and Team Leaders in Social Media Management can access the Label Management settings page. Both Admins and Team Leaders can create and edit labels from this page, but only Admins can delete labels.

To access your Label Management settings, select Manage settings (gear icon) > Organization admin in the lower-left corner of the platform, then select Label Management from the menu on the left.image12.png

From this interface, you have an overview of all the labels that are active with your organization. You can organize the view by Label Name, Total Used, or Last Time Used by clicking on the name of the corresponding column.

  • To create a new label, click Create New Label in the upper right-hand corner. You may create multiple new labels at once.Screenshot 2023-10-12 at 4.01.37 PM.png


    Labels can only contain alphanumeric characters.

  • To edit a label, click on the pencil icon next to a label.
  • To merge two or more labels, select the checkboxes next to the applicable labels, click the Bulk Actions dropdown, and select Merge Manager.Screenshot 2023-10-12 at 4.03.59 PM.png
  • To delete a label, click on the trash can icon next to it. A confirmation window will pop up before the action is completed. You may also bulk delete multiple labels by clicking Bulk Actions.


When "selecting all" labels in bulk, only the labels that are in your window's view will be selected. In order to bulk select more labels, scroll down to see your additional labels and then bulk select them as needed.

Creating label groups

To facilitate your team collaboration and campaign management in Publish, you can use label groups to organize your labels into sets that your team can select from when creating a post in the Publish editor. You can choose to require your team to select a label from a specific group or groups before publishing a post.

  1. Select the Label groups tab on the Label Management page, then click Create Label Group in the top-right corner.image3.png
  2. Name your label group, add a description, and add the labels you would like to include in your group.


    You can only add labels you have previously created. To create a label, please see the Creating and Managing Labels section.

    Under the Publish editor options, check the Mark this label group as required checkbox if you would like to require your team to select a label from this group before publishing a post. Next, select either Users can select one label or Users can select one or more labels from this group.

    Create label group.png
  3. When finished, click Create Label Group to save your new label group.

Using label groups in the Publish editor

Going forward, your team will see your label groups under the Labels panel in the Publish editor whenever you create a post.Labels panel in Publish editor.png

Under each available group, the post creator can select from the labels based on the settings you applied to the label group.Required campaign labels.png

Any required label groups will be marked with a red asterisk and the post creator will be able to schedule/publish/send the post for approval after a label has been selected in each required group.Required label groups on post.png

Using label groups in the Content Pool

In the Content Pool, you can apply labels from your set up label groups by clicking Manage labels on an asset. Once clicked, the panel will expand to show all of your current label groups with drop-down options to add the labels of your choice to the asset, as well as a drop-down option to add labels without a group.Manage labels in Content Pool.pngLabel groups on Content Pool asset.png

Managing label groups

At any time, you can edit or delete a label group if needed via the Label Management menu in Administration.Edit label group in Label Management.pngEdit label group.png

Changing your users' labeling permissions

As an Administrator, you can grant other users access to create new labels for your organization.

  1. Click Label Settings from the upper right-hand corner to open the Advanced Settings window.
  2. For the Social Media Management suite, you have the option to select whether All users or Only administrator users  If you select All users, the access will differ slightly for Publish, Engage, and Audience users:
      • Publish: Only users with the Admin, Team Leader, Editor, or Content Creator role will be able to create new labels when drafting a post.
      • Engage: Users with the Admin, Team Leader, Editor, Content Creator, or Moderator role will be able to create new labels in conversations. View Only users cannot create labels in Engage.
      • Audience: Users with the Admin, Team Leader, Editor, Content Creator, Moderator, or View Only role will be able to create new labels for profiles.
      • For the Publish editor specifically, you have the option to Mark "Labels without a group" as required and also whether Users can select one label or Users can select one or more label.
    Screenshot 2024-04-15 at 5.31.58 PM.png
  3. After selecting an option, click Save Changes to apply your access settings.

Viewing label analytics

For drill-down analytics of how many times and where a certain label has been used throughout the platform, click on the number next to that label under the Total Used column. A pop-up will open showing the usage for that label.



If you label a certain campaign with one label and then label all stock items under that campaign with the same label, the label analytics will count each label entity separately.


Was this article helpful?
2 out of 3 found this helpful
Brandwatch Academy

The Brandwatch Academy is here

Access on-demand courses on the Brandwatch product suite, plus live events to enrich your knowledge.