Document posts are a post type specific to LinkedIn. They allow your fans to preview, download, and share the attached files. You can create document posts using many file types, including PDF, PPT, PPTX, DOC, and DOCX files.
In this article, learn how to create your own document posts in Publish.
In this article:
Creating a document post
You can create a document post using the same steps you'd follow to create an image or video post, except you'll be attaching a document file instead of a media file.
- In the Publish module, click the Create Post button in the upper left corner.
- Select the LinkedIn channel(s) you'd like to publish your post to, then click the Create Post button on the right side of the screen. This takes you to the post editor.
- Click Add media files to upload your document. You can upload the following file types: PDF, PPT, PPTX, DOC, and DOCX.
Note:
Only PDF documents will generate a preview in the Publish post editor. Other document file types will not show a preview in-platform, but the preview will appear natively on LinkedIn when the post is published.
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(Optional) Rename your file in the Document title section.
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(Optional) Add text, labels, or targeting details.
- Once everything looks good, click the Publish, Schedule, or Send for Approval button.
Viewing document posts
When creating a document post in the Publish post editor, only PDF posts will generate a preview. Other document file types will not show a preview in-platform, but the preview will appear natively on LinkedIn when the post is published.
Additionally, since most document files are too complex to be represented by a thumbnail-sized image, your document posts will instead be represented in the Publish Calendar and List views with a post type badge. Please rest assured that this will not affect how the posts appear on LinkedIn natively.