You can really make your social media content pop in the feed and add flair to your messaging using images and GIFs. Social Media Management lets you do this several ways that we'll explore in this article.

Supported image post types per network

The networks supported in Social Media Management each have their own supported image post types. We've made an easy overview:

To check which file types and properties are supported for each network, we recommend reviewing our media attachments guide.

Creating an image or GIF post

Whether you'd like to add one image, multiple images, or a GIF, you can create an image post using the following steps:

1. In Publish, click Create Post in the upper left corner.
2. Select the network and channel(s) you would like to publish your image post to, then click Create [Network] post. This will open the post editor.  

   Note:

   It's not yet possible to publish a post to more than one network at a time. However, you can publish a post to multiple channels on the same network at the same time, for all networks except X (Twitter).

3. (Optional) Add text to your post.  

4. Add your image file(s) to the Add media files area. There are four ways to do so:

   • Drag and drop the image file(s) to the file area.
   • Click the file area to open your local file browser.
   • While hovering over the file area, click Cloud to access cloud storages such as Google Drive and Dropbox.
   • While hovering over the file area, click Content Pool to select files from the Social Media Management Content Pool.

   Tip:

   Hover over the information icon to learn more about the network's requirements for image files. Publish may not always be able to warn you if an image is too large or the wrong file type, so please take to double check if you're unsure.

   Tip:

   Once your images have been added to the post, you can drag and drop them to change their order of appearance.

5. (Optional) Add alt text to your image(s) to improve accessibility.
6. (Optional) Hover over an image and click the pencil icon to open the image editor, where you can crop your image, resize it, apply filters, and more. Click Export image in the upper right corner to save changes.
7. Once everything looks good, click Publish, Schedule, or Send for Approval.

Adding alt text

Alternative (alt) text describes images to screen-reading tools, helping visually impaired users. In Social Media Management, you can add alt text to Facebook, X (Twitter), and LinkedIn image posts. We recommend adding text which describes the key details of the images you share.

To get started, follow the steps below:

1. Create a Facebook, X (Twitter), or LinkedIn image post by following the steps above.

2. Once you've added your image(s), click the Add Alt Text button below the image.

   
3. Manually add your image description(s) to the text box or auto-generate alt text for each image by clicking Generate Alt Text. 

When manually adding or editing alt text, bear in mind the character limits for each network listed below:

• Facebook: 8000 characters
• X (Twitter): 1000 characters
• LinkedIn: 120 characters