Have a look at the latest product updates we released in October 2025.

Social Media Management: Community is now open

We are excited to share that Social Media Management users can now join the Brandwatch Community.

Our Community is all about getting you help and support, learning about products, and inspiring you with customer stories and tips and tricks, as well as providing you with exclusive events and opportunities.

Register in the Community with your Brandwatch Account.
 

Measure: Facebook Followers

In Measure, we are pleased to announce support for Facebook Followers.

What is it?

These new metrics will replace the existing Fans/Page Likes metrics, which will soon be deprecated.

Why?

By introducing Followers, we are unifying the definition of these metrics across all networks supported in Measure.

Visit our help center article on Facebook Followers Metric Changes in Measure to learn more.

Measure: Metric Update - Interactions

Measure has listened to our clients' feedback and made an important improvement to the Interactions metric.

What is it?

In Measure, "Interactions" is defined as Reactions + Comments + Shares + Saves + Clicks. Previously, Interactions was only available for networks that supported Clicks. Starting today, Interactions will be supported across all networks, even if Clicks are not available.

Why?

This metric update ensures a wider analysis across all networks despite metrics that were previously unsupported, removing barriers to insights.

Visit our help center article on Metrics in Measure to learn more.

Influence Discover: EMV, Reach, Views, PDFs

We’re excited to announce that more metrics have been added to Influence Discover reports to make the influencer analysis process more effective, and we refreshed the design of the exportable PDF reports for a cleaner look!

Here’s what’s new:

• Earned Media Value (EMV): Now available for Instagram, YouTube, and TikTok to help you gauge the estimated value of influencer content and more effectively compare which influencers to collaborate with.
• Average Views & Reach: Added to Instagram reports to allow you to quickly see how content performs on average based on the influencer's last 30 posts.

• Updated PDF Reports: Enjoy a modernized design aligned with the new Report UI.

  

Why?

Adding these new metrics and updates to our PDF reports ensures an even wider range of data to fuel your influencer and influencer campaign analysis, as well as sharing those insights and results even easier.

Visit our help center article on Data, Filters, and Metrics in Discover to learn more.