Previously, some networks were excluded from the Interactions metric because they did not support Clicks. As a result, Interactions metrics were only available for Facebook, LinkedIn, and X (Twitter) as a content metric and for Facebook and LinkedIn as a channel metric in Measure. 

Now, we have expanded support so that Interactions will also be available for networks that support Engagements in their Interactions calculation, even if those networks don’t support Clicks. This offers one consistent Interactions metric across all major networks, allowing you to more easily compare performance and analyze engagement across all networks in a single widget. 

Please see below for details on the expected changes. 

Channel-level Interactions metrics updates

• Interactions:
  • Networks: In addition to Facebook and LinkedIn, Interactions will now be supported for Instagram, TikTok, and YouTube.
  • Description: The number of Reactions, Comments, Shares, Saves (IG) and Clicks (FB and LI) on your posts during the period.
• Interactions Rate:
  • Networks: In addition to Facebook and LinkedIn, Interactions Rate will now be supported for Instagram and TikTok.
  • YouTube will not have Interactions Rate because YouTube does not support Impressions on the channel level.
  • Description: The number of Engagements and Clicks, during the period, as a percentage of the Impressions.  
  • Formula: 100 * (Engagements + Clicks (FB and LI)) / Impressions
• Interactions Rate (Reach):
  • Networks: In addition to Facebook and LinkedIn, Interactions Rate (Reach) will now be supported for Instagram.
  • TikTok and YouTube do not support Reach on the channel level.
  • Description: The number of Engagements and Clicks, during the period, as a percentage of the Reach.  
  • Formula: 100 * (Engagements + Clicks (FB and LI)) / Reach 

Content-level Interactions metrics updates

• Interactions:
  • Networks: in addition to Facebook, LinkedIn, X (Twitter) and Pinterest, Interactions will now be supported for Instagram, TikTok, and YouTube.
  • Description: The Reactions, Comments, Shares, Saves (IG, X and PI) and clicks (FB, LI, X and PI) on a post.
• Interactions Rate:
  • Networks: In addition to Facebook, LinkedIn, X (Twitter) and Pinterest, Interactions Rate will now be supported for Instagram, TikTok, and YouTube.
  • Description: Total Engagements and Clicks as a percentage of the impressions.  
  • Formula: 100 * (Engagements + Clicks (FB, LI, X and PI)) / Impressions
• Interactions Rate (Reach):
  • Networks: In addition to Facebook and LinkedIn, Interactions Rate (Reach) will now be supported for Instagram and TikTok.
  • X (Twitter), Pinterest, and YouTube do not support Reach.
  • Description: Total engagements and clicks as a percentage of the people reached. Formula: 100 * (Engagements + Clicks (FB and LI)) / Reach.