The Key Metrics content widget offers a high-level overview of your content performance across multiple networks and channels. In this article, learn about the Key Metrics widget, how you can customize the widget, and what metrics are supported.
Key Metrics content widget features
You can select up to sixteen metrics in the Key Metrics content widget and orient the metrics vertically (in columns) or horizontally (in rows).
Hovering over the horizontal bar on a metric will show an overlay with a breakdown of the total value by network and its share in the total:
Hovering over an individual metric will display a pop-over with its description:
The Key metrics widget supports the following customizations:
Customize channels
Customize date range
Edit metrics
Beta widget specifications
Please be aware that this widget is currently in beta status. Our beta widgets utilize a new infrastructure to offer improved features, but also have some limitations while they are in development:
Beta widgets have most of the metrics broken down by organic and paid with the networks supported, providing more comprehensive data.
Beta widgets have more advanced logic to detect if a post has no exposure based on views, impressions, reach, compared to our previous widget models which only used reach.
Beta widgets do not support Meta ads metrics when an ad account is connected.
Beta widgets do not support filtering by ad account or the ad meta platform filter.
Note: Please be aware that data in this widget is reliable back to January 2025. Previous historical data could be missing until a complete backfill is completed. Except for the Number of posts metric, data is limited to 100,000 posts when processing all other metrics.
Supported metrics by network
The Key metrics content widget supports the following metrics by network.
Note: For organic and paid reporting for Meta networks like Facebook and Instagram, the Content Performance beta widget supports Measure’s new open beta model for Meta metrics.
Please visit our article on Meta Organic and Paid Reporting Improvements in Measure (Open Beta) for a list of what new paid and organic metrics will be supported for Facebook and Instagram.
Visit our existing metrics articles for all other networks: