Have a look at the latest product updates we released in May 2025.

Publish

Post to YouTube

Plan and schedule Shorts and longform videos while managing all your social channels in one unified content calendar. This will keep you aligned and efficient, enabling a better flow and creativity.

• Edit videos, add custom thumbnails and video tags
• Optimize results with ‘best time to post’
• Collaborate easily with approval flows

✔ This release is the final piece for you to manage all your YouTube efforts through Brandwatch. Schedule your videos through the Publish module, track analytics in Measure and respond to comments in Engage, all alongside your other social channels and networks – this enables you to seamlessly integrate this unique platform to your social strategy, while saving you valuable time and streamlining your workflows.

Visit our Help Center for more detailed info, take this Academy course to master YouTube in Brandwatch or check out this Complete Guide to YouTube marketing.

Listen

Bluesky

Bluesky is now fully integrated into Listen, offering access to all public posts and replies - around 8 million mentions per day in near real time. With rich metadata and engagement metrics, you can analyze sentiment, track emerging conversations, and better understand audiences on one of the fastest-growing platforms.

✔ This addition expands your social listening coverage and ensures you're capturing insights into conversations and audience behavior on Bluesky.

Visit our Help Center to learn more.

Share Reports

You can now share Listen dashboards with both internal and external stakeholders using a password-protected URL, no login required. The shared dashboard reflects a snapshot of the data at the time of creation, and you can update the report while keeping the same link. You can also add contextual notes to guide your recipients and provide additional insights.

✔ Share insights easily with a secure, password-protected link. Reports are designed to ensure everyone sees the same data, while notes add helpful context. Ideal for sharing with clients, execs, or teams outside your Listen workspace.

Visit our Help Center for more details.

Measure

Improved Visibility Filter

We have updated the Visibility filter to give you more precise control over which posts appear in your widgets.

What's changed:

• Posts with no exposure (zero impressions or views) are now hidden by default across all widgets.
• A new ‘No exposure filter’ lets you view these posts if needed (usually unpublished or duplicate content).

We’ve updated these filter options:

• Timeline – Posts visible in the public page feed
• Dark – Hidden posts (used in paid/targeted campaigns)
• No Exposure – Posts with no impressions or views
• Default – By default, Measure now shows only posts with exposure (at least one impression or view), whether dark or timeline.

✔ These filter updates improve your reporting by enabling you to exclude irrelevant posts from your analysis.

Visit our Help Center for an more details. 

Influence

Changes to Instagram Metrics

Instagram has deprecated the “Impressions” metric and introduced “Views” as the new standard. To reflect this change and improve clarity, “Views” is now the primary awareness metric across IG Influence in CRM and Campaigns.

Visit our Help Center for an updated list of Instagram metrics in Influence.