Content metrics measure the lifetime performance of posts that were published during the selected date range, including any new activity since the selected date range.
Pinterest offers content metrics natively in the Top Pins section of its Analytics tool. Many of these metrics are also available in Measure, in addition to metrics that aren't available natively.
In this article, learn more about Pinterest content metrics and why Measure's results may differ from Pinterest's native reporting.
In this article:
Network rules
How much historical data is available for Pinterest content metrics?
When you connect a Pinterest channel for the first time, Measure will backfill all pins and their content metrics at a rate of 4,000 pins per hour.
For example, if your channel has 12,000 pins, it will take 3 hours to backfill them all.
How often are Pinterest content metrics refreshed?
Pins published within the last 2 weeks will receive a data refresh every 5 minutes. Pins older than 2 weeks will receive a data refresh at a rate of 4,000 pins per hour.
For example, if your channel has 16,000 pins, their content metrics will be refreshed once every 4 hours.
Do Pinterest content metrics include paid data?
Pinterest content metrics will show paid data for promoted posts and organic data for non-promoted posts.
Metrics rules
* = Metrics available in Measure but not natively
| Metric | Definition | Post Types |
| Average watch time* |
The lifetime average duration, in minutes, your video is played per view. Only video views with a duration of at least 2 seconds are counted. |
Pin |
| Clicks* |
The lifetime number of clicks on the pin. Formula: Pin clicks + Link clicks |
Pin |
| Comments* | The lifetime number of comments on the pin. | Pin |
| CTR (clickthrough rate) |
The ratio of the pin's lifetime clicks to its lifetime impressions, represented as a percentage. Formula: (Clicks / Impressions) x 100 |
Pin |
| Engagement rate |
The ratio of the pin's lifetime engagements to its lifetime impressions, represented as a percentage. Forumla: (Engagements / Impressions) x 100 |
Pin |
| Engagements |
The lifetime number of reactions, comments, and saves on the pin. To include clicks, please use interactions instead. |
Pin |
| Impressions | The lifetime number of views on the pin. | Pin |
| Interactions rate* |
The ratio of the pin's lifetime interactions to its lifetime impressions, represented as a percentage. Formula: (Interactions / Impressions) x 100 |
Pin |
| Interactions* | The lifetime number of reactions, comments, saves, pin clicks, and outbound clicks on the pin. | Pin |
| Link clicks (Outbound clicks) |
The lifetime number of clicks on the pin to open a link. Note: This metric is called outbound clicks natively. |
Pin |
| Link CTR (Outbound CTR) |
The ratio of the pin's lifetime link clicks to its lifetime impressions, represented as a percentage. Formula: (Link clicks / Impressions) x 100 Note: This metric is called outbound CTR natively. |
Pin |
| Pin click rate |
The ratio of the pin's lifetime pin clicks to its lifetime impressions, represented as a percentage. Formula: (Pin clicks / Impressions) x 100 |
Pin |
| Pin clicks | The lifetime number of clicks on the pin. | Pin |
| Profile visits* | The lifetime number of visits to your profile from your pin. | Pin |
| Reactions* | The lifetime number of "love" reactions on your pin. | Pin |
| Save rate |
The ratio of the pin's lifetime saves to its lifetime impressions, represented as a percentage. Formula: (Saves / Impressions) x 100 |
Pin |
| Saves | The lifetime number of saves on the pin. | Pin |
| User follows* | The lifetime number of fans gained from the pin. | Pin |
| Video views (10s)* | The lifetime number of video views on the pin with a duration of at least 10 seconds. | Pin |
| Video views (95%)* | The lifetime number of video views on the pin that lasted for at least 95% of its total duration. | Pin |
| Video views* | The lifetime number of video views on the pin with at least 50% of the video in view. Videos must play for at least 2 seconds. | Pin |
| Watch time (min)* |
The lifetime total duration, in minutes, of all video views. Only video views with a duration of at least 2 seconds are counted. |
Pin |