Product Updates | July 2024

Layla Torkmann

August 23, 2024 12:43

Have a look at the latest product updates we released in June 2024.

Engage

Salesforce Case Management Integration - Now Complete

We are delighted to announce that the integration between Engage and Salesforce Service Cloud is now completed. Now the Salesforce Case Management integration supports case creation for public conversations, and you will have the ability to reply to your social media content straight from Salesforce.

Support for public conversations

Turn public content such as posts, mentions, reviews and comments into cases and send these to Salesforce Service Cloud. You can do this either manually or leverage automated rules to automatically create and send over cases to Salesforce based on a variety of criteria.

Please note: creating a case on a reply to a comment is not available.

✓ Monitoring and responding to comments is crucial, as social media users often use these as a support channel. Enabling case creation on public content gives you a better ability to provide great customer care on all types of social media inquiries.

Reply from Salesforce

Reply to Engage threads directly from Salesforce. To enable this option, it is required for you to download and install the Brandwatch app on your Salesforce Service Cloud instance - please reach out to Brandwatch Support team who will provide you with the link to download the Brandwatch App, see this guide.

Note: A Brandwatch login is required for your Salesforce staff to be able to reply to Engage messages.

✓ This feature enables you to collaborate with your customer service teams to offer your customers a cohesive, omnichannel customer service experience.

Enroll to this bite-sized Academy course to quickly master this feature.

Automation Rules for Team Leads

Team Leads can now create, edit, copy and delete label- and assign automation rules for the channels they are team lead for. Previously, this feature was only available for Admins.

✓ This update offers improved governance and security.

Read more about Automation Rules in Engage in our Help Center.

Measure

Collaboration for Dashboards

You can now share dashboards with a view or edit access to one or multiple colleagues and teams, enabling you to collectively build dashboards. Additionally, we have enabled dashboard sharing with individual users as well. When someone shares a dashboard with you, you will be notified by an email, and you will be able to find the shared dashboard under the 'shared with be' tab in your dashboards overview.

Along with this new feature come more updates to the Admin user role. As an Admin, you are now able to access all dashboards across teams and users in your organisation, and you will inherit dashboards owned by a deleted user.

Note: If a user lacks access to some channels in a shared dashboard, they can view but not edit the data. Hover over the orange 'restricted access' tag to see which channels are restricted.

✓ This feature greatly improves your collaborative workflows in Measure and speeds up the process of building reports together. Additionally, you will experience more flexibility sharing dashboards to individual colleagues, and as an Admin, you now have a wider access to your organization's dashboards.

Read more about this feature in our Help Center.

Publish

Approval Templates

Set up and save approval flows to create approval templates that you can add when choosing approvers before publishing your content. You can set up your templates in the new tab in the menu under Publishing. When you select an approval template, you always have the option to edit the list as you see fit.

Note: When choosing an approval template to a post, you will only see templates in which all approvers have channel access where the specific post will be published.

✓ This feature saves you a great amount of time, and decreases your manual selection of approvers every time you create a post. Now you can choose a full approval flow with just 1 click.

✓ This feature is especially useful for brands that operate in highly regulated industries, for which approval is mandatory and often involves multiple approvers.

Read more about this feature in our Help Center.

Copy Campaigns

You can now easily copy an existing Publish Campaign with just one click, without the need to recreate it from scratch. Campaigns in Publish are a valuable tool to organise media publishing - and often, campaigns are repeating.

✓ With this new feature, you can efficiently create new campaigns by cloning existing ones, saving time and effort.

Media Validation - X

Enjoy more reliable media uploads to X (Twitter) with enhanced validation for images and videos.

✓ This update helps reducing publishing errors and makes the Publish editor more user-friendly for a smoother experience.

Advertise

Turn LinkedIn Ads on/off

Manage the status of your LinkedIn ads straight from Advertise. In your LinkedIn ads overview, you will now see a switch on the left hand side of each ad. Simply switch the ad on/off if you would like to pause or resume your ad. This also works for ads you might have created through LinkedIn.

✓ This update gives you a more unified experience when working with ads in Advertise, and reduces the need to switch between the different platforms.

Read more about LinkedIn Ads in Advertise in our Help Center.

Benchmark

Reach and Impressions Widgets

New reach and impressions widgets are now available in Benchmark.

Available in Brand Insights and Content Analysis tables: Track reach, impressions, and engagement rates across Facebook, Instagram, and X at both network and brand levels.
Dedicated widgets for reach and impressions: New visualizations outlining reach and impressions by total and growth.
Content Analysis: Dive deeper with detailed reach and impressions metrics, including breakdowns by content type. Understand which content drives the most reach.
Data Export: Updated PDF and CSV exports that include the new widgets and metrics. PowerPoint report updates coming soon.
Content Feed: A redesigned content card layout, related metrics are merged for clearer insights + new sorting options by impressions.

Bonus: These metrics are integrated to the Benchmark API.

Note: The dedicated reach and impressions widgets are exclusively available to our legacy Pro and Premium customers.

Read more about this update in our Help Center.

Influence

Recent Brand Partnerships in Discover Reports

In Discover reports, the Brand Affinity section is now called Brand Affinity & Sponsorships. There is now also a new tab dedicated to Sponsorships, where you can find a list of all the recent brands that a given influencer has worked with recently, and you will be able to see the posts that they have created for such partnerships. Brand sponsorships are based on the last 25 sponsored posts published by the influencer.

Note: This option is currently available for Instagram. Additionally, this feature is only available for new Discover reports, so to see Brand Sponsorships in an existing report, it is required that you regenerate it.

✓ Getting an overview of the brands that recently sponsored influencers will help you to make more informed decisions when choosing creators you want to collaborate with. Thereby, you can easier avoid influencers that collaborate with a direct competitor, and select influencers that best align with your brand.

Read more about this feature in our Help Center.

New TikTok Filters & Engagement Rate for TikTok Influencers in Reports

You can now easier search for TikTok influencers, when using the filters.

Filters update:

A new filter "responsiveness" to find TikTok influencers that reply to requests within 48 hours
More age groups under the 'age filter' including (35\-44, 45\-54, and 55\+)

Report metrics update: