As of August 28, 2026, users may notice changes to their Reddit experience on Brandwatch platforms.

This article describes the new platform experience to expect, including behaviors, workflows, Reddit metadata, metrics, and calculations in Brandwatch Consumer Research (BCR) and Social Media Management (SMM) Listen.

Brandwatch will receive comprehensive coverage of publicly available Reddit conversations, processing 400 million Reddit posts per month and 10 million Reddit posts and comments per day. However, please be aware that complete subreddit coverage and ingestion of every post and comment cannot be guaranteed.

Approximately 89% of content will be received within three hours, 81% of content within two hours, and 55% of content within one hour, with most content arriving within a window of zero to 12 hours. A small percentage of the content may take longer than the rest — up to about 30 hours.

Latency can vary depending on factors such as:

No, Reddit Social Panels will still be available. Reddit authors will remain available in Social Panels with no limit on date range.

No, the Reddit logo will no longer be available in Brandwatch dashboards and reports.

Yes, Sentiment/Emotion will still be available.

Reddit data exports will not be redacted in any way. Any Reddit data visible in the Brandwatch platform will be visible in exported data.

Reddit content will continue to be included in alerts, but subject to the new data latency period.

Historical Reddit data will be available for 13 months as of August 28, 2026. Please be aware that the backfill will occur progressively and the full 13 months of historical data will not be available immediately.

If you need continued access to legacy Reddit history during the transition, you can use a dedicated project approach, allowing both datasets to remain accessible within BCR while keeping them separate.

We recommend transitioning your existing project(s) to the new Reddit feed on August 28. This preserves continuity for the monitoring, alerts, dashboards, and reporting you rely on day to day, while a dedicated project can be created for any legacy historical analysis you need to maintain temporarily.

Recommended approach: Keep the new Reddit feed in your existing project(s)

Beginning August 28, your existing project(s) transitions to the new Reddit feed. If you need access to legacy Reddit history, create a dedicated historical project and use BCR's Shared Queries capability to make the relevant queries available there.

Because legacy Reddit history will only remain available through September 30, we recommend recreating only the segmentation, dashboards, or analysis needed for specific historical workflows — for example, an upcoming year-over-year benchmark, campaign comparison, or event analysis.

Alternative approach: Keep legacy Reddit history in your existing project(s)

If maintaining a particularly complex or business-critical historical environment is the higher priority, your existing project(s) can temporarily retain the legacy Reddit dataset. A separate project can then be created for the new Reddit feed using Shared Queries.

Keep in mind that any segmentation, dashboards, alerts, or other project-specific setup required for ongoing monitoring will need to be recreated in the new project.

Which configuration is right for you?

For most customers, we recommend keeping the new Reddit feed in your existing project(s). This minimizes disruption to ongoing monitoring and avoids rebuilding day-to-day workflows in a temporary project.

Keeping legacy history in an existing project may make sense in select cases where preserving a complex historical reporting environment through September 30 outweighs the effort required to recreate ongoing monitoring elsewhere.

To request either configuration:

Our teams can proactively configure this experience ahead of the transition. If maintaining access to both legacy Reddit history and the new Reddit feed is important to your workflows, please let your Brandwatch team know as soon as possible which configuration you prefer. This will allow us to complete the necessary backend setup and help minimize disruption once the new feed goes live.

The platform experience and workflows remain the same. You can continue to create, view, export, and share reports, dashboards, and alerts in the same way.

Where Reddit previously contributed to a query, dashboard, or report, you may see some changes in output depending on your reliance on Reddit data or metadata. We recommend checking your query Boolean for needed adjustments if your queries utilized Reddit operators that will no longer be available.

No, you will not need to rebuild dashboards, alerts, or saved searches.

The platform experience and workflows remain the same. Some outputs may vary depending on your previous reliance on Reddit data or metadata. We recommend checking your query Boolean for needed adjustments if your queries utilized Reddit operators that will no longer be available.

The following Reddit Boolean operators will be available:

As of August 28, 2026, the following Reddit operators will no longer be available in Consumer Research:

The existing Potential Audience calculation will no longer be available as of August 28, however we are planning to re-introduce a new Potential Audience metric for Reddit in Q1 2027. Once it is released, Author Karma will be used to calculate Potential Audience.

Historical data backfills of Potential Audience using the new methodology will be available.

From August 28, Estimated Reach will be calculated using the Reddit post’s comment count only.

The new formula will be: y = mx + A (exp (kx) - 1)

Historical data backfills of Estimated Reach using the new methodology will be available.

Engagement Score will no longer be calculated for Reddit content as of August 28.

The existing Reddit Engagement Score relies on multiple engagement signals and their associated weightings. Equivalent inputs are no longer consistently available, meaning we cannot reproduce the existing methodology with the same level of integrity and comparability.

Rather than introduce a modified calculation that could produce misleading or inconsistent results, Engagement Score will be removed for Reddit content. This change is specific to Reddit and does not affect Engagement Score calculations for other supported content sources.

Yes, React Score for Reddit will still be available and will not be changed.

Yes, Category-Level Metrics (Beta) for Reddit will still be available.

Content source, Author Karma, Subreddit, and Comments will still be available as selectable columns in the Mention List component. Comment count will only reflect the count of comments on the main/root post only and not include nested comments.

The Author Flair, Post Flair, Reddit Score, Score Upvote Percentage, NSFW, Subreddit Subscribers, Subreddit Topics, and Spoiler columns will no longer be available.

Reddit Score will be removed from Single Mention View.

Yes, historical Reddit API data will no longer be available for Custom Classifiers, but trained Custom Classifiers will go forward utilizing the new data.

Yes, Reddit data will be available in the Brandwatch APIs. Any data visible in the Consumer Research platform will be visible in exported data.

Reddit Score will be removed from all Brandwatch components (e.g. Volume over time, Sentiment, Moon plot, Unique Authors over time, Content Sources over time, Top subreddits, Top Subreddits over time, Sentiment over time, Pie Chart, Bar Chart, Percentage Chart, Table).

Reddit Score and Subreddit Subscribers will be removed from the Top Subreddits component.

Dashboard filters for Comment count, Subreddit, and Exclude Subreddit will remain. Filters for Reddit Score, Author Karma, Subreddit Subscribers, Polls, NSFW, and Subreddit Topics will no longer be available.

Signals will shift to a two-hour analysis window to reflect the increased latency of Reddit mentions.

The following Reddit-specific metadata will remain available:

The following Reddit-specific metadata will no longer be available:

Historical Reddit data will be available for 12 months as of August 28, 2026. Please be aware that the backfill will occur progressively and the full 12 months of historical data will not be available immediately. 24 months of data will be available for clients with Listen’s premium historical data add-on.

No, you will not need to rebuild Saved Searches, reports, or alerts.

The platform experience and workflows remain the same. Some outputs may vary depending on your previous reliance on Reddit data or metadata. We recommend checking your query Boolean for needed adjustments if your queries utilized Reddit operators that will no longer be available.

The subreddit operator will remain available.

Reddit Score will be removed from all Listen components (e.g. Mention volume over time, Mention volume by day/hour, Mention volume benchmark, Sentiment volume, Sentiment volume over time, Emotion volume / over time, Word cloud, Top sites, Top authors, Top hashtags, Top languages, Volume by countries, Topic wheel).

Dashboard filters for Listen will not change. Listen will continue to support the Keyword, Platform, Sentiment, Emotion, Gender, Author, Site, Tags, Language, Location, X (Twitter) account type, and Mention type filters only.

Listen will support the following metadata: