The Content Feed displays all the post content from the specified time period for any selected brand, along with the engagement, impressions, comments, likes, shares, and reactions (where applicable) for those posts. The available posts in your dashboard will load as you scroll down, allowing for a seamless experience to see all of the brand's available content without loading times.
Tip: You can click on an individual post’s timestamp to be redirected to the original native post on the social network.
Viewing a single brand in the Content Feed
When you select a single brand, the Content feed will display the post content from the specified time period for the selected brand, along with the engagement, impressions, comments, likes, shares, and reactions (where applicable) for those posts.
Viewing multiple brands in the Content Feed
After selecting multiple brands in the Brands dropdown, you will see any toggled networks displayed in the header.
The Content feed will display the post content from the specified time period for the selected brands, along with the engagement, comments, likes, shares, and reactions (where applicable) for those posts.
Dashboard filters
The Outliers dashboard offers a variety of filters to hone in on the posts that interest you.
Date Range filter
With the Date Range filter, you can select a custom time period by choosing a start date and end date in the calendar, or select a preset time period to view: Last 7 days, Last week, Last 30 days, Last month, Last 90 days, or Last 365 days.
Tip: Please visit our Historical Data article to check the historical data backfilling availabilities by network for Benchmark.
Timezone filter
The Timezone filter allows you to view your dashboard data in a specific local timezone. By default, the timezone will be set based on your browser's location data.
Note: When you select a new timezone, it will be saved as the new timezone for all of your Benchmark dashboards and remain in that timezone the next time you visit either dashboard.
Search bar
Use the search bar to search for post content or see metrics from posts that include a specific keyword or hashtag. This feature can be helpful to gauge the post performance of brands in a variety of scenarios, such as monitoring the performance of a specific campaign.
The search bar will save your search history of the last 25 searches, organized by most recent first. You can delete any saved search item using the trash can icon to the right of the search item.
Match filter
Use the Match dropdown to apply one of the following search operators to your search:
Match All: Acts as an AND operator
Match Any: Acts as an OR operator
Exclude All: Acts as NOT + OR operator
You can add as many search terms and phrases to your search as you would like by typing a comma and the enter key after each search term to separate them.
Formats filter
Use the Formats drop-down filter to select the specific post types you would like to view from your search. You can choose to select from All Formats or Carousel, Image, Link, Poll, Text, or Video.
Facebook post promotion status
Use the Filters > Promotion status dropdown to filter by Facebook post promotion status.
For Facebook posts, you will see one of four Promotion statuses on the post in the Content Feed: Promoted, Organic, Pending, or Uncategorized.
Our model estimates the promotion status of the post based on how it has gained engagement 72 hours after the post was created. The post must have at least 20 engagements for its’ promotion status to be estimated. After a post is ingested, its promotion status will display in Benchmark based on the following definitions:
Promoted: The post has been detected as a Promoted post.
Organic: The post has been detected as an Organic post.
Pending: It has been less than 72 hours since the post was created, or the post has not gotten at least 20 engagements in total for it to be analyzed.
Uncategorized: The post only returned a status estimate between 40 – 60% certainty, so our model was not able to confidently determine its promotion status.
Note: If a post was ingested in Benchmark before the Promotion status feature was released, or if the channel was not monitored as belonging to a brand, our model will not have the data points for the post to accurately determine the post’s promotion status, which will also result in the Uncategorized status.
A tooltip will be available on a post’s promotion status to provide details about how its status was determined, including the percentage certainty of the analysis.
Note: Please be aware that if Facebook is not selected as a Network filter, the Promotion status filter will not be available.
Sorting
You can sort content with a variety of ascending or descending orders: Newest/Oldest First, Most/Least Impressions, Most/Least Total Engagement, Most/Least Likes/Reactions, Most/Least Comments/Replies, Most/Least Shares/Reposts (Retweets).
Card view/list view
The Outliers dashboard provides the option to view content in either Card view or List view. Use the Card view/List view toggles in the top right of the dashboard to switch between them.
Card view offers a visual glimpse of the post text and media, along with the Total engagement and Impressions count for each post by default. (Reactions, Average response Time, and Sentiment are available on Facebook posts. Reposts, including quotes, are available for X (Twitter) posts.)
List view makes it easier to view the content metrics on the post level and provides each post's Reactions, Comments, Shares, Total engagement, Impressions, and Sentiment by default.
Tip: In Card view, hashtags on posts will appear blue and be clickable. Clicking on a hashtag will add that hashtag to the search bar to automatically search your dashboard to display all applicable posts with that hashtag.
You can click multiple hashtags to add to the search bar and use the Match dropdown to apply additional search operators to your hashtag search (e.g. Match All, Match Any, or Exclude All).
Exporting a Content Feed report
You can export your customized Outliers dashboard as a PDF or CSV by clicking on the Export button in the top-right corner of the dashboard. For detailed instructions, visit our article on Exporting Benchmark dashboards.
Tip: Ensure that the Content toggle is toggled to Content Feed to ensure you will be exporting the feed for your report. You will be able to see a preview of the PDF report before exporting to ensure you are downloading the desired data.
Refreshing brand data
If your data for a brand is more than 1 hour old, you can manually refresh the data using the Data Sources menu at the top of your dashboard.
Click Data Sources in the top navigation bar of your dashboard (by the Brands dropdown).
In the Data Sources window, you will see all of your connected brand channels and when they were last updated. If the last update was more than 1 hour ago, you can click the Refresh button next to a brand to manually refresh the data.
Tip: You may refresh multiple channels simultaneously if they are available to refresh. Clicking the Refresh all button will refresh all eligible channels.
After you refresh a channel, you will see its status change to Indexing. Once indexing is complete, you will see a notification that your channel(s) were refreshed successfully.