Your Publish content (posts) can go through several states on the path from getting created to appearing on a social network. You might start with creating a draft, then send your post for approval, then schedule it, then eventually publish it. Each of those steps lands your post in a different state and each state has a corresponding section in Publish.
Content by state sections
The Content menu on the left in Publish organizes your content by post state.
All of your content will be collected under the All section. Your content can't be in multiple states at once, but it will often move from one state to another based on your actions or certain Social Media Management automations.
As in Calendar view, you can sort each section by date range, newest/oldest first, match all/any, and also filter by specific labels or the following categories: Channel, Team, Author, Network, Channel Group, Placement, Assigned Approver, Promotion, and State.
Tip: Any filters applied to the content view are sticky, meaning that any filters you apply to your view will remain when you return to content view in future. Please be aware that filter settings are saved in your device and browser's local storage, so if you log into your Brandwatch account using another device or browser, you will need to reapply your filter settings.
Your content will be organized by the following state sections:
Note: Shared externally is not a post state but rather a way to share your planned or published content with external stakeholders that do not have access to Social Media Management. You can find out more in our article on sharing Publish content externally.