Choosing a dashboard template gets you quick access to your data. These dashboards are preconfigured with relevant and cohesive widgets.

The preset widgets are based on market research on the most common use cases for reporting on the performance of your channels. We've created the templates listed below, with the last one allowing you to build your own dashboard from scratch.

Facebook overview

A dashboard that contains a core set of KPIs covering the distribution, engagement, video, and fan metrics of your Facebook channels.

Instagram overview

The Instagram overview template showcases the various fans, engagement, reach, and profile taps metrics for your Instagram accounts.

The following metrics are included in the template:

• Performance by channel
• Net new followers and daily net new followers
• Engagement rate reach (ERR), engagement rate reach by post type, engagement rate reach by post type over time
• Top engagement rate reach profiles
• Average daily reach and average daily reach by post type
• Reach by post type over time
• Top published posts by reach
• Engaged users and engaged users over time
• Engagements, engagements over time, engagements by post type, and engagements by post type over time
• Engagements breakdown by likes, comments, shares, and saves
• Comments by post type
• Shares by post type
• Profile views and profile views over time
• Profile taps
• Label performance
• Content performance
• Reels performance

LinkedIn overview

A dashboard that drills down on the fan, impression, engagement, and content performance metrics of your LinkedIn channels. Includes unique LinkedIn metrics such as a fans breakdown by function.

X (Twitter) overview

A dashboard that displays the fans, following, posts (tweets) and content performance metrics your X (Twitter) page.

TikTok overview

A dashboard that showcases the various fans, reach, and engagement metrics of your TikTok accounts.

YouTube overview

A dashboard that provides widgets with summary, subscribers, engagements, video views, watch time, and channel comparison metrics for your YouTube channels.

Fans overview

A dashboard with metrics about your fans and follower growth on your Facebook and Instagram channels. Metrics include the total number of fans, fan fluctuation, when fans are online, and a demographics breakdown.

Distribution overview

A dashboard that drills down on the impressions and reach metrics of your Facebook pages and Instagram accounts. Some of the widgets show richer breakdowns for your Facebook pages.

Engagement overview

A dashboard that shows the various engagement metrics and breakdowns available for your Facebook pages. Metrics include reactions, comments, shares, clicks and direct messages. The dashboard has widgets with engaged users broken down by their demographic data.

Video overview

A dashboard that focuses on the various video metrics of your Facebook Pages: video views, watch time, and breakdowns on paid, viral, and organic reach.

Content performance

A dashboard that contains data on your individual posts performance by post type, etc. Includes a wide variety of metrics for Facebook, Instagram, X (Twitter), LinkedIn, and TikTok.

Label performance

A dashboard that allows you to see your top-performing labels over a specific time period along with the content metrics for labeled posts. The template includes the Label Performance widget in List view, two Bubble view widgets with a selectable metric dropdown, and the Labeled Content Performance widget.

Paid performance

The Paid performance template includes a variety of paid metrics relating to your Facebook Pages and posts.

Instagram stories and direct messages (DMs)

A dashboard that showcases your Instagram accounts' stories and direct message (DM) metrics, including stories posted, story replies and mentions, incoming DMs, and private messages by type.

Influencer performance (beta)

The Influencer performance (beta) template is available to Admins who access both Influence and Measure. The dashboard offers statistics and information for all your Influence campaigns created within a specified time period, including metrics such as Reach average, Engagements, Impressions, Engagement rate average, and Video views.

Visit our separate article on the Influencer performance dashboard for more information.

Build your own

This option allows you to create an empty dashboard and fill it with any widgets of your choice. For a list and descriptions of the available widgets, visit our Widgets in Measure Dashboards article.