The Paid performance dashboard template offers a comprehensive overview of your paid performance on Facebook. It includes both channel and content metrics. You can also use this dashboard template to view your paid Instagram content performance.
Please note that your Facebook ad account must be connected in order to view the content metrics in this dashboard template.
| Widget Name | Widget Type | Metrics |
|---|---|---|
| Channel comparison of paid metrics | Channel comparison | Paid fans increase, paid impressions, paid reach (daily) avg., paid video views (3s) |
| Paid content performance | Content performance | Spent, paid impressions (ads), paid engagements, cost per engagement, paid link clicks, total conversion value |
| Promoted conversions | Content performance | Spent, landing page views, add to cart, purchase, purchase value, purchase ROI |
| Promoted links performance | Content performance | Paid clicks, paid link clicks |
| Promoted video performance | Content performance | Paid video views (ads), paid video views (50%) |
| Fans | Key metrics | Fans, paid fans increase |
| Paid labelled performance | Label performance | Paid impressions (ads), spent, paid engagements, cost per engagement, paid link clicks |
| Paid fans increase | Time series | Paid fans increase |
| Paid impressions/reach | Time series | Paid impressions, paid reach (daily) |