Exploring Social Media Management for the First Time

We want to ensure that your first experience with Social Media Management is a smooth one. In this article, get a quick tour of how to navigate the platform.

Logging in for the first time

Once your account for Social Media Management is created, you will receive an email with instructions on how to finish your profile. By following the link in the email, you can set a password for your profile in Social Media Management. After that, you are automatically logged into the platform.


  • Saving our login page as a bookmark will give you quick and easy access to Social Media Management. You can find the login page at app.falcon.io.
  • Before logging in, it’s a good idea to go through our System Requirements guide. We recommend accessing Social Media Management in the Google Chrome browser for the best experience.
  • Upon login, you might get prompted to create your first team in the platform. When you're ready to get started with teams, check out our Managing Teams article.

After logging into Social Media Management, you see the Home dashboard by default. If you are the first user of your organization to log into the platform, the Home dashboard will appear empty until you start connecting channels and using the modules.

Using the navigation sidebar

On the left-hand side of the platform, you will see the main navigation sidebar. You can use the sidebar to navigate between the different modules in the platform, access resources, and edit your settings. Clicking on the product switcher icon at the top of the sidebar will allow you to switch between all of the products you have access to. 



Depending on your organization's package and your user permissions in the platform, you may not have access to all modules or features.

After logging in, you will arrive at the Home dashboard by default. It includes statistics from each module to give you some general insights, as well as to notify you of any pending tasks and upcoming scheduled social media content.

Publish is where you can create, plan, and manage the content that you want to share to your social media profiles and pages. Visit our Introduction to Publish article to learn more.


You can use Engage to interact with your customers or anyone else who interacts with your social accounts. It has a range of features to aid teamwork and rapid responses. Visit our Introduction to Engage article to learn more.


In Advertise, you can roll out and manage your paid campaigns. Advertise offers a range of metrics while simplifying your ad management. Visit our Introduction to Advertise article to learn more.


Listen into conversations taking place outside of your own social media channels. Monitor millions of online media sources to find, monitor, and interact with content that is relevant to your brand. Visit our Introduction to Listen article to learn more.


With Audience, you can analyze individual or aggregated customer data to leverage your social media management marketing efforts. Visit our Introduction to Audience article to learn more.


Use Measure to track, analyze, and report on the performance of your social media content and Engage moderation. Visit our Introduction to Measure article to learn more.


Use Benchmark to compare your brand against your competitors, find trending content, and understand your share of voice. Visit our Introduction to Benchmark article to learn more. Screenshot_2023-03-08_at_10.14.19_AM.png


You can use Influence to discover influencers to work with your brand, manage your influencer relationships, and manage campaigns all in one end-to-end solution. Visit our Introduction to Influence article to learn more.


The bottom of the navigation sidebar features a range of settings options to further navigate and customize your usage of the platform. Visit our Settings Introduction article to learn more.

Was this article helpful?
1 out of 1 found this helpful
Brandwatch Academy

The Brandwatch Academy is here

Access on-demand courses on the Brandwatch product suite, plus live events to enrich your knowledge.