Have a look at the latest product updates we released in August 2025.
In this article:
Measure: YouTube promoted posts filter, paid views and paid watch time
What is it?
We’ve made a few updates in Measure to make YouTube content even easier to filter in Measure.
- YouTube posts in Measure now show a "Promoted" badge if they have views coming from ads. So you can now apply a promotion filter to your Youtube content widgets.
- Views can now be split into Paid Views and Organic Views, as well as Watch Time.
- The dashboard template for YouTube overview has been updated to include the split in content performance.
Why?
These updates allow for more advanced filtering of YouTube content in Measure, making your dashboards and insights even more specific.
Visit our help center article on YouTube Content Metrics in Measure to learn more.
Influence: Estimated Metrics in CRM and Influencers
What is it?
Estimated impressions and reach are now available in Influence CRM and Influencers for Instagram, Facebook, and X for non-authenticated accounts.
Why?
Influencers aren’t always able or willing to authenticate their accounts with Influence. As a result, we haven’t been able to access their private metrics —meaning many posts and campaigns were missing key metrics like impressions. With the introduction of estimated metrics, you can now better assess performance even when an influencer’s account isn’t authenticated.
Previously, you weren’t able to compare influencers with authenticated accounts with non-auth accounts due to the lack of data for the later. Now you have estimated reach and impressions for Instagram, Facebook and Twitter.
Visit our help center article on Data and Metrics in Influencers CRM and Campaigns to learn more.