LinkedIn polls present your fans with a question and up to four responses that they can choose from. They are powerful tools for driving engagement, gathering insights, and introducing variety to your content. 

In this article, learn how to create your own LinkedIn poll posts in Publish. 

Creating a LinkedIn poll post

To create a LinkedIn poll post, please follow the steps below:

1. In the Publish module, click the Create Post button in the upper left corner.
2. Select the LinkedIn channel(s) you'd like to publish your post to, then click the Create Post button the right side of the screen. This takes you to the post editor.
3. Click the Add poll button at the bottom of the Status Post section. This opens the poll builder.
4. Fill in your poll question (up to 140 characters) and at least two responses (up to 30 characters each). Click Add option to include up to two more responses. Options can also be reordered using the kebab icons.
5. Select the poll duration (1 day, 3 days, 1 week, or 2 weeks). This determines how long your poll will remain open before it stops collecting responses.
6. Once everything looks good, click the Publish, Schedule, or Send for Approval button.

FAQs

Can I add images, videos, or additional text copy to my poll post?

Images and videos cannot be included in poll posts, but you can add text copy to provide additional context. 

Can I view my published poll's live results in Publish?

For now, it's not possible in Publish to view a published poll's live results. Click View on network to open the post on LinkedIn natively.

Will my poll results be available in Measure?

Although it's not possible to view poll results in Measure, the performance data for the poll post itself will be available. See LinkedIn Content Metrics in Measure to learn more.