Have a look at the latest product updates we released in November 2024.

Publish

Best Time to Post

In the scheduling section of the Publish editor, you’ll now see personalized suggestions for the best time and date to post on your selected channel(s).
You can prioritize the key performance indicator (KPI) that matters most to you for each post, whether it's Engagement, Reach, Impressions, or Video Views. This allows you to align your strategy with your goals. 

✓ This feature empowers you to optimize your posting schedule, aligning it with your KPI goals and boosting your success on social media.

To learn more about this update please check out our Help Center, this one pager or watch this video. 

Publish LinkedIn Polls

You can now create LinkedIn polls posts directly in Publish, complete with all the usual workflows (Scheduling, approvals, Iris writing assistant etc.). You can include up to four answer options and set the poll duration, ranging from one day to two weeks. You’ll also be able to preview the poll in Publish. 

✓ LinkedIn Polls are a great way to get high engagements – now you can schedule and collaborate on this type of post directly in Brandwatch.

To learn more about this update please check out our Help Center or watch this video. 

New Publish Facebook Editor: Media Validation Support

The new Facebook editor supports improved media validation and offers a more user-friendly error handling of both images and videos.

✓ The new editor saves you time and frustration, freeing up resources for you to focus on creating and sharing quality content.

Listen

Iris AI Conversation Insights

Use Iris AI to summarize mentions in your saved search, and save valuable time going through large volumes of mentions. Not only does this feature speed up your research, but it also enables deeper insights. In just one click you will be provided with the what's and why's of top discussed topics across mentions in your dashboard. You can even use Iris to summarize the mentions in your mention peaks and keywords.  

✓ Leverage this powerful AI feature to scale and speed up your research process. Let AI go through a large volume of mentions and distil the most prominent topics and discussions from these in an instant.

To learn more about this update please check out our Help Center or watch this video. You can also complete this quick Academy course, to quickly master this feature. 

Influence

YouTube Shorts in Campaigns and CRM

You can now more easily identify and track YouTube Shorts in Influence:

• You can now see YouTube Shorts in the CRM - accounts - YouTube - Insights - Post frequency daily graph and you will be able to create a separate post rate for “Shorts" in CRM.
• In campaigns you will now see a separate post requirement for shorts and finally post list for Youtube now includes Shorts in both Campaigns and CRM.

✓ Analyze more in depth the performance of influencers in YouTube campaigns by being able to really understand the type of video format that works better.