The lifetime number of comments on the post. This metric includes replies to comments.

This metric does not include comments on shares.

The ratio of the post's lifetime clicks to its lifetime impressions, represented as a percentage.

Formula: (Clicks / Impressions) x 100

The lifetime number of fans that liked, commented, shared, or clicked the post. 

This metric does not include engagements from non-fans.

Warning: Facebook deprecated this metric on March 14, 2024. Measure cannot show data beyond this date. Data from before this date will remain available for a limited time in 2024.

The lifetime number of people that liked, commented, shared, or clicked the post. 

This metric includes engagements from non-fans.

Warning: Facebook deprecated this metric on March 14, 2024. Measure cannot show data beyond this date. Data from before this date will remain available for a limited time in 2024.

The ratio of the post's lifetime engaged users to its lifetime reach, represented as a percentage.

Formula: (Engaged Users / Reach) x 100

The ratio of the post's lifetime engagements and link clicks to its lifetime reach, represented as a percentage.

Formula: ((Reactions + Comments + Shares + Link Clicks) / Reach) x 100

The ratio of the post's lifetime engagements to its lifetime impressions, represented as a percentage.

Formula: ((Reactions + Comments + Shares) / Impressions) x 100

The ratio of the post's lifetime engagements to its lifetime reach, represented as a percentage.

Formula: ((Reactions + Comments + Shares) / Reach) x 100

The lifetime number of reactions, comments, and shares on the post.

To include clicks, please use interactions instead.

The ratio of the post's lifetime impressions to its lifetime reach, represented as an average.

Formula: Impressions / Reach

The ratio of the post's lifetime interactions to its lifetime impressions, represented as a percentage.

Formula: ((Reactions + Comments + Shares + Clicks) / Impressions) x 100

The ratio of the post's lifetime interactions to its lifetime reach, represented as a percentage.

Formula: ((Reactions + Comments + Shares + Clicks) / Reach) x 100

The lifetime number of likes on the post. Care reactions are also accumulated here.

This metric does not include reactions to shares.

The ratio of the post's lifetime link clicks to its lifetime impressions, represented as a percentage.

Formula: (Link clicks / Impressions) x 100

The lifetime number of negative actions attributed to the post.

Examples of negative actions include: hiding or reporting the post, unfollowing or unliking your channel, etc.

Warning: Facebook deprecated this metric on March 14, 2024. Measure cannot show data beyond this date. Data from before this date will remain available for a limited time in 2024.

The lifetime number of people who performed a negative action on a post.

Examples of negative actions include: hiding or reporting the post, unfollowing or unliking your channel, etc.

Warning: Facebook deprecated this metric on March 14, 2024. Measure cannot show data beyond this date. Data from before this date will remain available for a limited time in 2024.

The lifetime number of views on non-promoted post from non-viral distribution.

Non-viral distribution goes directly from your channel to its fans.

The lifetime number of people who viewed a non-promoted post through non-viral distribution. Non-viral distribution goes directly from your channel to its fans.

Discrepancies: Meta reports your content-level reach data separately for each post, and Measure adds these post totals together to calculate the total reach for your selected content. This means a unique user may be counted multiple times if they viewed multiple posts from the selected date range, giving Measure a higher number than Facebook's. 

To avoid this effect, please use non-viral reach avg., which shows your average reach per post instead. 

The lifetime number of people who viewed a non-promoted post.

Discrepancies: Meta reports your content-level reach data separately for each post, and Measure adds these post totals together to calculate the total reach for your selected content. This means a unique user may be counted multiple times if they viewed multiple posts from the selected date range, giving Measure a higher number than Facebook's.

To avoid this effect, please use organic reach avg., which shows your average reach per post instead.

The lifetime number of clicks on the post that are not clicks to comment, like, share, leave negative feedback, or open a link/video/photo.

Examples include: clicks on hashtags, clicks to view the channel's profile, clicks to like the channel, and clicks to install the Facebook app.

The lifetime number of views on a promoted post.

This metric is available with or without a connected ad account.

The lifetime number of people who viewed a promoted post.

This metric is available with or without a connected ad account.

Discrepancies: Meta reports your content-level reach data separately for each post, and Measure adds these post totals together to calculate the total reach for your selected content. This means a unique user may be counted multiple times if they viewed multiple posts from the selected date range, giving Measure a higher number than Facebook's.

To avoid this effect, please use paid reach avg., which shows your average reach per post instead.

The lifetime number of video viewers on a promoted post.

This metric is available with or without a connected ad account.

The lifetime number of video viewers on a promoted post who completed the video.

This metric is available with or without a connected ad account.

The lifetime number of video views on a promoted post.

This metric is available with or without a connected ad account.

The lifetime number of video views on a promoted post with a duration of at least 10 seconds.

This metric is available with or without a connected ad account.

The lifetime number of video views on a promoted post with a duration of at least 30 seconds.

This metric is available with or without a connected ad account.

The lifetime number of completed video views on a promoted post.

This metric is available with or without a connected ad account.

The lifetime total duration, in minutes, of all video views on a promoted post.

This metric is available with or without a connected ad account.

The ratio of the post's lifetime photo views to its lifetime impressions, represented as an image.

Formula: (Photo Views / Impressions) x 100

The lifetime number of people who viewed the post.

Discrepancies: Meta reports your content-level reach data separately for each post, and Measure adds these post totals together to calculate the total reach for your selected content. This means a unique user may be counted multiple times if they viewed multiple posts from the selected date range, giving Measure a higher number than Facebook's.

To avoid this effect, please use reach avg., which shows your average reach per post instead.

The lifetime number of reactions on the post.

This metric does not include reactions to shares.

The lifetime number of clicks from users to report the post as spam.

Warning: Facebook deprecated this metric on March 14, 2024. Measure cannot show data beyond this date. Data from before this date will remain available for a limited time in 2024.

The ratio of the post's lifetime negative feedback to its lifetime clicks, represented as a percentage.

Formula: (Negative Feedback / Clicks) x 100

The lifetime number of people who unfollowed the channel because of the post.

Warning: Facebook deprecated this metric on March 14, 2024. Measure cannot show data beyond this date. Data from before this date will remain available for a limited time in 2024.

The ratio of average watch time to video length on the post, represented as a percentage.

Formula: (Avg. watch time / Video length) x 100

The ratio of the post's lifetime video views (3s) to its lifetime video viewers, represented as an average.

Formula: Video views (3s) / Video viewers

The lifetime number of clicks on the post to play a video.

This metric does not include autoplays or auto-replays.

The ratio of the post's lifetime video views (10s) to its lifetime video views (3s), represented as a percentage.

Formula: (Video views (10s) / (Video views (3s)) x 100

The ratio of the post's lifetime video views to its lifetime impressions, represented as a percentage.

Formula: (Video views (3s)) / Impressions) x 100

The lifetime number of video views on the post. The video must play for at least 3 seconds.

This metric includes video views from autoplays, video views from clicks, and video views from replays. However, it does not include video views from auto-replays.

Formula: Paid video views (3s) + Organic video views (3s)

The ratio of a non-promoted post's lifetime viral impressions to its lifetime non-viral impressions. A higher ratio means more a viral distribution of the post.

Examples of viral distribution include: shares from friends, shares from friends of friends, etc.

The lifetime number of views on a non-promoted post from viral distribution.

Examples of viral distribution include shares from friends, shares from friends of friends, etc.

The lifetime number of people who viewed at least one of your non-promoted posts through viral distribution. 

Examples of viral distribution include shares from friends, shares from friends of friends, etc.

Discrepancies: Meta reports your content-level reach data separately for each post, and Measure adds these post totals together to calculate the total reach for your selected content. This means a unique user may be counted multiple times if they viewed multiple posts from the selected date range, giving Measure a higher number than Facebook's.

To avoid this effect, please use viral reach avg., which shows your average reach per post instead.

The ratio of the post's lifetime weighted engagements to its lifetime impressions, represented as a percentage.

Formula: ((Reactions + (Comments x 2) + (Shares x 3)) / Impressions) x 100