As of March 14, 2024, Meta is deprecating a number of Page Insights metrics, which will impact the available channel-level metrics as well as reporting in Measure going forward. Please see Meta’s official announcement for full information. This means that the deprecated Facebook metrics will no longer be supported in Measure widgets going forward.
The deprecated metrics will still be available in our Key metrics, Time series, Channel comparison, Network comparison, Demographics, and Geographics widgets, as well as in Measure exports and the Measure API. However, these metrics will not be updated with new data, and can only be used for historical purposes.
Note:
The following previously deprecated channel-level metrics are now available again in Measure: Clicks, Engagements, Engagement Rate, Engagement Rate (Reach), Interactions, Interaction Rate, Interaction Rate (Reach). Additionally, we have backfilled these metrics, ensuring a gap-free historical record. For a current list of available Facebook channel-level metrics in Measure, please visit our Complete Guide to Measure Metrics.
See the full list of the deprecated metrics below.
List of deprecated Facebook metrics
| Metric | Definition | Widget in Measure |
|---|---|---|
|
Channel profile views by logged in/out |
The number of times your channel was viewed during the selected date range, broken down by logged-in viewers and logged-out viewers. | Breakdown |
| Comments | The number of new comments during the selected date range across all posts. This metric includes replies to comments. | Key Metrics, Channel comparison, Time series, Network comparison |
| Engaged users | The number of people who engaged with your channel (e.g. reacted, commented, shared) and clicked on your channel or its posts during the selected date range. | Key Metrics, Channel comparison, Time series, Network comparison |
| Engagement stories by type |
The breakdown of the types of Page content activity during the selected date range, including page and user posts, mentions, and questions. For this metric, "stories" does not refer to the post type but to certain activity on your Page. Types of Page content activity include: Page posts, Page mentions, Page likes, and Other. |
Breakdown |
| Fans by age and gender | The number of people who liked your channel as of the selected end date, broken down by age and gender. | Demographics |
| Fans decrease by unlike source |
The number of people during the selected date range who unliked your channel, broken down by unlike source. Sources for unlikes include: Deactivated or Memorialized Account Removals, Suspicious Account Removals, Unlikes from Page/Posts/News Feed, Unlikes from Search, and Other |
Breakdown |
| Fans increase by like source |
The number of people during the selected date range who liked your channel, broken down by like source. Sources for likes include: Ads, News Feed, Page Suggestions, Restored Likes from Reactivated Accounts, Search, and Your Page. |
Breakdown |
| Frequency (distribution) | The ratio of impressions to reach during the selected date range across all posts, broken down by average distribution. | Breakdown |
| Positive actions by type |
The number of positive actions taken (e.g. reacted, commented, shared, or RSVP’d) during the selected date range across all posts. This does not include stories. Types of positive actions include: answers, claims, comments, likes, links, RSVPs, and other. Likes include care reactions but not any other reaction type (e.g. Love, Haha, Wow, etc.) |
Breakdown |
| Shares |
The number of new shares during the selected date range across all posts. |
Key Metrics, Channel comparison, Time series, Network comparison |
| Storytellers by age and gender |
The number of people who took action on your Page during the selected date range, broken down by age and gender. |
Demographics |
| Storytellers by country |
The number of people who took action on your Page during the selected date range, broken down by country of origin. Only the top 45 countries are included. Actions include liking your Page, posting to your Page's Wall, liking, commenting on or sharing one of your Page posts, answering a Question you posted, RSVPing to one of your events, mentioning your Page, phototagging your Page or checking in at your Place. |
Demographics |