Have a look at the latest product updates we released in August 2024.

Measure

YouTube Channel Metrics

YouTube channel metrics are now available in Measure, including a new dashboard template dedicated to YouTube. Here you can track your subscriber growth, engagements, video views, and watch time – and broken down by country. Moreover, you get insights into the traffic source that lets you know where YouTube traction is coming from, as well as through which sources they share your videos. You can even compare multiple of your YouTube channels side by side in one place.

✓ With this update, we have expanded our network coverage to YouTube. Having all your metrics in one platform, will not only help you stay organized, but it will enable you to fetch and compare your data faster, when taking important data-backed decisions.

✓ Share and edit YouTube dashboards with multiple colleagues and teams and present your reports to stakeholders in just a few clicks.

Read more about this update and the full list of YouTube channel metrics in our Help Center.

Publish

New Image & Video Editor

An increasing amount of content on social media is being published in video formats. Since each network has its own format requirements, social marketing teams often need to invest extra effort to prepare content for publishing. With the new editor that supports both images and videos, you can now modify your creatives in Publish. Among other things, you can crop, trim, split, use filters or effects, mute/add sounds and add overlay text/image (e.g. your logo).

✓ The video editor will help you save time by allowing you to adjust a single file for publishing across multiple networks. 

Read more about this feature in our Help Center.

Engage

Mark as 'Read' Feature Improvements

We have refreshed the Mark as ‘read’ feature offering you multiple improvements.

• Handle each message individually. When you mark a ‘parent comment’ as read, it will stay as ‘read’ when new comments to that comment roll in.
• Option to leave a message as ‘unread’ when you reply. Simply tick off the ‘Mark as read automatically’ underneath your message.
• New Mark as ‘unread’ feature. Note: it will be your first action, that will reflect in the Team Performance Report.
• Mark as ‘read’ has been removed from own posts and sent replies.
• New look and feel of the Mark as read/unread and message icons.

Please note: Your actions on the native platforms will no longer reflect in Engage. We have introduced this functionality, to enable more control of message handling and clearer Team Performance Reports.

✓ The improved Mark as ‘read’ feature is now more intuitive and enables you to handle your Engage messages with much more control. 

Read more about marking as 'read / unread' in Engage in this Help Center article. If you want learn more about how this feature impacts the Team Performance Reports, please refer to this article here.  

Engage Mobile App Improvements

The Engage App introduced two improvements.

• The Engage Mobile App now supports LinkedIn Page Messages
• We have added a link to all your messages, enabling you to quickly access messages on the native platforms.

✓ These improvements are aimed at making your experience on the Engage mobile App better and more seamless.

Read more about LinkedIn Pages messaging our Help Center.

Benchmark

Sentiment and Average Response Time for Facebook

Benchmark introduced two new powerful metrics for Facebook; Sentiment and Average Response Time. These metrics enable you to obtain deeper insights into your brand perception and customer service and compare these aspects against your competitors.

✓ Powered by our multilingual proprietary AI model, sentiment allows you compare how your brand’s sentiment shifts over time against competitors, helping you to refine your content approach and ensure your brand stays favourable in the conversations.

✓ Average response time helps you measure how quickly you engage with comments on your Facebook channels and see where you stand in your competitive pool.

Read more about this update in our Help Center.

Advertise

LinkedIn Export

You can now download LinkedIn metrics in Excel format from Advertise.

✓ Save reports for your LinkedIn campaigns and share them with stakeholders outside of Brandwatch.

Influence

New Payments Module 

You can now explore and use a brand-new Influence module: Payments!

• Pay influencers individually or in bulk, whether it’s for bonuses or campaign payments. Our solution is designed to handle a variety of scenarios!
• Pay influencers around the globe in over 120 different currencies.
• Link payments to campaigns and see the financial metrics reflected in real time alongside performance metrics.
• Track all transactions in CRM profiles, with influencers able to view their payments on their dashboard.

✓ With this new module you will be able to better build relationships with creators by ensuring timely and accurate compensations. By navigating diverse payments terms and methods and by linking your influencers’ spend to marketing results, you will be able to now manage collaborations with influencers from start to end all in one streamlined platform.

Explore how your brand can benefit from the new Payments module on this page, or read more about this feature in our Help Center.

TikTok Sponsored Posts in Discover Reports

You can now see sponsored posts for TikTok in Discover reports.

✓ Understand which brands influencers are collaborating with – and make a more informed decision on who to collaborate with.

New Reels metrics in Campaigns

You can now see the following new Reels metrics for authenticated influencers in Campaigns module:

• Watch Time Metrics (available in campaign exports and reports)
  • Total watch time and average watch time (in minutes)
• Plays Metrics (Soon to be added also in campaign exports and reports)
  • Total plays and replays

✓ Use Reels metrics to better understand influencers’ performance.

Read more about this feature in our Help Center.

Improved Workflow to Add Non-TikTok Creator Marketplace (TTCM) Non-auth Profiles to CRM

Previously, to add non-auth, non-TTCM profiles to CRM, you had to ask influencers to log in to the influencer dashboard and add their profiles. This process was rather lengthy and complex. Now, you can manually add them from CRM just by copy-pasting their TikTok profile URL.

✓ This workflow will make it much easier to manage collaborations with TikTok influencers.

Read more about adding influencers to CRM in our Help Center.