Brandwatch suite customers with multiple SMM organization in their suite will experience limitations with connecting LinkedIn, Threads, and TikTok accounts to multiple organizations in their suite. At this time, LinkedIn, Threads, and TikTok accounts can only be connected to a single SMM organization within a suite.
Which customers will be impacted?
Customers with multiple SMM organizations in their Brandwatch suite, such as the following scenarios, will experience LinkedIn, Threads, and TikTok account limitations in their suite.
Example scenarios
The following examples can help to clarify the expected behaviors when connecting LinkedIn, Threads, or TikTok accounts depending on your suite setup:
Scenario 1: You have multiple SMM organizations in your suite
If you have multiple SMM organizations in your suite, you can only connect a LinkedIn, TikTok, or Threads account to a single SMM organization in your suite.
Scenario 2: You have a single CI client and a single SMM organization in your suite
If you have a single CI and SMM organization pair in your suite, meaning you have a single CI client and a single SMM organization, a LinkedIn, TikTok, or Threads account you have connected to SMM will be treated separately from BCR, meaning you can connect the same account to BCR if desired. Channels are tracked individually for each BCR client and SMM organization, meaning if you delete the channel from either BCR or SMM, it will still be available in the other.
Note: Deleted channels will experience a 24-hour retention period in the platform after deletion.
Scenario 3: You have multiple CI clients in your suite
If you have multiple CI clients in your suite and you track a LinkedIn, TikTok, or Threads content source in one CI client, you will still be able to track that content source in your other CI clients. The clients can be in the same parent client, e.g. subclient structure, or multiple, independent clients. The channel will be assigned to the client where the connection flow is happening.
Since CI supports tracking of LinkedIn accounts as either a channels or content sources, if you tracked a LinkedIn account as either a channel or content source in one CI client, you will be able to track the same LinkedIn account as either a channel or content source in another CI client.
Scenario 4: You have CI and Listen/Social Listening
Listen/Social Listening is considered a CI client. If you have access to both a primary CI client and Listen/Social Listening, a Threads, LinkedIn, or TikTok account can be authenticated separately in both CI and Listen/Social Listening.
Why is my suite experiencing these limitations?
LinkedIn, Threads, and TikTok all depend on Social Media Management's data ingestion and authentication architecture, which enforces stricter rules. Therefore, within the same Brandwatch suite, a given LinkedIn, Threads, or TikTok account can only be connected to a single SMM organization.
If you are impacted by this limitation, please keep it in mind when choosing to connect a LinkedIn, TikTok, or Threads account in SMM.