What is it?

Benchmark’s local navigation has been updated to make it easier to move between Content feed, Outliers, and Analysis. Brand Overview and Content Analysis now have simpler navigation items, while Outliers has its own dedicated menu item. You can also switch between Content Feed, Outliers, and Analysis directly from the dashboard, with the navigation updating automatically to match your selection.

Why it matters:

A simpler navigation structure makes it easier to find and switch between different ways of analysing your content, while laying the foundation for upcoming Campaign detection and Segments capabilities.

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What is it?

Filtered matches in Engage have been updated with a refreshed design and improved navigation, making it easier to stay focused when moderating messages. Filtered match messages now use the same styling as feed items, while the Filtered matches, Profile, and Case tabs have been repositioned within the side panel for easier access.

You can also quickly return to your original filters after applying new ones. When you open a profile or case from a filtered match, you’ll now return to the same message when you navigate back, rather than having to find your place again.

Why it matters:

Spend less time navigating between messages and tabs, so you can move through moderation tasks faster and keep your place when reviewing filtered matches.

What is it?
More areas of Engage have been modernized and updated to improve accessibility. This update includes the Audience Profile tab, feed creation and editing, filters in Filtered Matches, and Engage exports.

Why it matters:
Make Engage easier to navigate and use, while helping bring more of the experience in line with accessibility standards.

What is it?

Filtered mentions in the Engage side panel have been improved, making it easier to find and work with the mentions that matter to you. We’ve also refreshed the side panel with a cleaner experience and several quality-of-life improvements to make navigating and managing mentions more intuitive.

Why it matters:

Find relevant mentions more easily and manage incoming conversations with a cleaner, more focused side panel experience.

What is it?

Brandwatch Advertise now supports Auto-boost rules for Instagram posts, making it easier to automatically promote high-performing Instagram content.

Create an Auto-boost rule for an Instagram channel by defining the performance criteria a post must meet. Once an eligible post reaches your selected threshold, Brandwatch automatically creates a boosted ad using your configured:

When creating an Instagram Auto-boost rule, you'll also see the Facebook Page linked to the selected Instagram channel, helping you ensure the correct account is used during setup.

Why it matters:

Automatically boosting your best-performing Instagram posts, helps extend the reach of your top-performing content without the manual extra steps.

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