AI labeling helps viewers understand when content has been generated or materially altered using AI. Use the Add AI label toggle on a Publish post where your organization, applicable law, platform rules or internal policy requires disclosure. The label is applied only where the destination network supports AI labeling through its publishing tools or API.
What networks support AI labeling?
Currently, AI labeling is supported for YouTube, Instagram, and TikTok posts in Publish.
Applying an AI label to a post in Publish
To apply an AI label to a post in Publish:
Create a YouTube, Instagram, or TikTok post in Publish. In the post editor, use the Add AI label toggle to apply an AI label to your post.
Warning: Please note that the built in Creative Editor does not preserve AI-related file metadata such as C2PA. If a post contains media which had been adjusted using the editor, this metadata will not be included.
After you publish the post, the network will display information that AI was involved in the post generation.
Instagram (displays on mobile view only, not desktop):
TikTok:
YouTube: