The Meta Organic vs. Paid Performance dashboard template provides a comprehensive view of your post performance across Meta platforms, comparing organic and paid results.

Accessing the template

To access the Meta Organic vs. Paid Performance dashboard template, navigate to Measure and click Create dashboard in the top-right corner, then select the Meta organic vs. Paid (Beta) template from the menu.

Widgets in the template

The Meta Organic vs. Paid Performance dashboard template offers the following widgets:

Top-Performing Organic Content: Analyze the performance of your highest-performing organic posts.
Top-Performing Boosted Content by Engagements, Views, and Engagement Rate: Compare boosted posts by their organic and paid metrics to understand the impact of amplification.
Top-Performing Ad Content: Review how your ads are performing across Meta platforms using key paid performance indicators.
Engagements, Views, and Engagement Rate by Network: Breaks down engagements, views, and engagement rate by organic, paid, and performance across all Meta platforms.

Tip: Metrics within Measure’s Meta organic vs. Paid metrics model are defined as follows:

Total metrics: Organic + paid performance on the post’s native platform only (e.g. Facebook or Instagram).
Organic metrics: Post metrics with no paid performance.
Paid metrics: Paid performance from all Meta platforms where the paid content was placed.
Meta metrics: Organic + paid performance across all Meta platforms (e.g. Facebook, Instagram, Messenger, Threads, etc.)