Our pre-release integration with Tableau enables you to visualize and analyze your Measure channel metrics as a structured dataset in Tableau, allowing you to uncover actionable insights across your social channels.

You can export up to 40 channel metrics for up to 60 channels. Once your data set is created in Tableau, it will be updated every 12 hours.

Note: Currently, content metrics and other data types are not yet included in the integration.

Note: The Tableau integration is currently available to Pro and Enterprise package clients only. If you are a Starter package client and interested in requesting access, please contact your Customer Success Manager (CSM) for more information.

Connecting your Tableau account to SMM

To set up the Tableau integration for your SMM organization, you will first need to set up the integration via our Integration marketplace in your SMM settings, then generate your SMM API key and complete the connection in your Tableau account.

Setup in SMM

Follow the steps below to being setting up the integration in SMM:

In the lower-left corner of SMM, select Manage settings (gear icon) > Organization admin.
Select Integration marketplace from the left-hand Settings sidebar.
Select the Tableau tile in the Integration marketplace.
On the Tableau details page, click Connect now.
Read the disclaimer, then click Next.
From the channels picker, select the SMM channels (up to 60) you would like to include in your dataset.
From the channel metrics picker, select the channel metrics (up to 40) you would like to include in your dataset, then click Next.
Review the summary of your setup, then click Finish.
You will be returned to the Tableau integration details page. Click Connect Metrics Connector on the right side of the details page to download the TACO file (Tableau connector plugin).
Make sure to place the TACO file download in the following folder location on your device:
If you are a Windows user: C:\Users\[Windows User]\Documents\My Tableau Repository\Connectors
If you are a MacOS user: /Users/[user]/Documents/My Tableau Repository/Connectors

Generating your SMM API key

On the Tableau details page, you can use the Create API key shortcut to generate your SMM API key.

Read our Getting Access to SMM APIs article for full details on generating an API key.

Completing the connection in your Tableau account

Once you have completed the integration setup in SMM and generated your API key, complete the following steps in your Tableau account:

Search for the Brandwatch connector in your Tableau account > Connect menu. It should display under Installed Connectors.
Click on the Brandwatch connector.
Paste your SMM API key and click Connect to start loading data.