Measure
New Instagram Metrics
You can now track Reposts and Reels Skip Rate for Instagram Reels.
Reposts measure how often your content is shared to another account’s profile, which a strong indicator of content resonance and advocacy.
At channel level Reposts shows you the total number of times your content was reposted in the chosen timeframe. This helps you understand how shareable your overall Instagram presence is over time, making it easier to track audience advocacy.
At content level Reposts shows you the number of times a specific post was reposted. This highlights which specific posts have motivated people to share your content with their own followers, helping you identify high-impact formats, messages, and themes to replicate.
Reels Skip Rate measures the percentage of viewers who skip your Reel within the first 3 seconds, providing insight into how effectively your content captures attention from the start.
This content level metric helps you identify which Reels are hooking audiences effectively and which may need stronger openings. By understanding early drop-off, you can optimize your Reel content to improve retention and increase watch time
Benchmark
Industry Benchmarks
This AI-powered feature calculates industry averages for key performance metrics, allowing you to see how your and your competitor's social media performance compares to the industry average. Use these insights to set benchmarks, track progress, and make smarter decisions to optimize your social media strategy.
Industry benchmarks give you a clear view of where you stand among your competitors and industry. By understanding these benchmarks, you can set realistic goals, optimize your social media strategy, and focus on the areas that will have the greatest impact. This not only saves time by eliminating manual data gathering but also enables smarter, data-driven decisions that help improve performance and gain a competitive edge.
Listen
24 Months of Historical Data
This update extends data access to include up to two years of historical social and online conversation data, enabling deeper long-term analysis within the Listen module.
With access to two years of historical data, teams can identify long-term trends, seasonality patterns, and shifts in brand perception with greater confidence. This supports more strategic reporting, improves year-over-year comparisons, and strengthens insights for planning, forecasting, and stakeholder presentations.
Please note: this feature is an add-on. Please contact your Customer Success Representative for more info.